Sony's first CompactFlash memory cards arriving May

[Bob Crabtree]

Sony has at last unveiled its long-expected range of CompactFlash memory.

The introduction has been on the cards (groan!) since last summer's launch of the company's first digital SLR camera, the DSLR-A100.

More.

[dave87]

So twice the price for a logo then?

[Bob Crabtree]

So twice the price for a logo then?

Harsh.

But possibly fair.

[dangel]

Twice the price, but at least it's a universal standard for a change.

Baby steps for Sony?

[Lee H]

Baby steps for Sony?

There's a bit more to it than that I reckon.

A fair few people think that with flash media you have to keep the 2 brands the same in order to get the best functionality and performance which isn't always the case.

Maybe they've twigged on that a fair few 'n00bs' are taking plunges into the camera market and purchasing mid-range and high-end 'prosumer' and D-SLR cameras and the sony branded media is just another way of getting a bit more profit out of this market share.

[Funkstar]

Yeah, nothing wrong with it. No-one has to buy it.

Some people will always pay extra for branded products. I've seen it with Fuji and Olympus memory cards as well as Philips and Sony CD-Rs and DVD-Rs