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Graphics guru and renowned industry analyst Jon Peddie shares his analysis of the US technology retail environment with HEXUS.channel.
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Read more.Quote:
Graphics guru and renowned industry analyst Jon Peddie shares his analysis of the US technology retail environment with HEXUS.channel.
it may be new to the PC industry but the split into high service, high margin, low volume & high volume, low margin, low service outlets with the accompanying death of the middle market has been around in other fields for a couple of years.
On a slightly related note, today I went into my local PC shop to get some DVD-RW disks, and saw an BFG 8800GTS for £273! No idea how they can still be doing business at those prices, it's 35% over online prices.
For that exact reason - someone can buy one - and they make more money than if you sold 5 at online prices..?Quote:
Originally Posted by Mblaster
The answer to the price differential question is (almost certainly) really simple
If you go into the high street with cash in one hand and your system in the other, then companies like YOYOtech with sell you the card and then help you get it installed
Buying over the web - for any market - is perfect when you have ~100% confidence in what you are doing
In the UK, for graphic cards etc, that's probably something like 750,000 people
But UK will see the shipment of around 11 million systems in 2008 (of which as many as 1.4 million could be upgradeable desktops into consumers)
And that does not include the installed base (i.e. people who bought in the past)
The (minimum) 750,000 gap between upgraders who are confident and those who are not is where the high street guys can win
Sure, PC World etc will offer an upgrade service - but you will almost certainly be paying for it
Local stores can offer this expertise (open chassis, install card, close chassis, boot) as a value add - that REALLY adds value :)
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