News - Toshiba announces Regza ZF LCD series, with built-in upscaler

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As expected, Toshiba has today announced the world's first LCD TV to feature a built-in cell-based 1080p upscaler.

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So what do other 1080p tvs do?

Display a picture with black borders, it cant be the 1st 1080p tv scaler if other 1080p tvs are scaling pictures.

It is stretching the truth a lot calling it the first 1080p scaler, although it does seem like they have made a very good one. I wonder how it compares to the Panasonic and Pioneer plasma ones.

it doesn't just stretch the picture it predicts what the image would look like by compensating motion and sharpening the colours etc.

Its a very intelligent solution and not just a load of technology being thrown at a product for no reason, i feel this would be a great idea for UK buyers at the moment as the quality of freeview television is abismal as it is without it being streched to 1080 lines.

Can we have more details about the Cell processor used? Wonder how much it adds to the overall cost...