News - NVIDIA and Adobe team up to kick start the GPGPU market

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NVIDIA has long been emphasising the importance and longevity of the GPU, and its collaboration with Adobe could be the proof.

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Read more.

Very nice idea and about time as well....

BUT, nVidia only is complete and utter BS. No reason why it could be accelerated no matter what graphics card you have. I guess nVidia paid through the nose for another "exclusive"......

Just marketing BS - again!

:eek:

when will nvidia learn that their marketing doesnt work? All they need todo is spend that money on development, they are really bad with competition recently. Another thing is that CPU's are cheaper than a good gfx card and use alot less power so why are they better for tasks that can be done by the CPU? that physic stuff was pathetic, CPU's are hardly lagging when compared to gpu's so adding more strain on a GPU is going to make it worse.

Sorry for the rant but this marketing stuff is begining to annoy me.

PS: Good article.

One camp says we will be using GPU's to do the processors work. The other camp says processors could become powerful enough to do GPU work. Who to bloody believe? I can't really see much changing on a massive scale in the near future at least.

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applications such as After Effects CS4 and Premier Pro CS4 can take advantage of NVIDIA Quadro GPUs to provide GPU-accelerated video processing

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Nice! (see my new system specs to the left :) )

I just hope this means drivers will become more reliable to deal with the increased and more diverse use.

The Way It's Meant To Be Paid?

Id be interested to know the differences between using this hardware optimization on a radeon in comparison to a comparable geforce. If the differences are noticeable then maybe there is something behind the marketing. Rendering HD realtime is a pretty big deal for people like me!

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Originally Posted by funke_munke

One camp says we will be using GPU's to do the processors work. The other camp says processors could become powerful enough to do GPU work. Who to bloody believe? I can't really see much changing on a massive scale in the near future at least.

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But you're unlikely to be using the graphics card to play games when you're doing work in photoshop, so I see this as taking advantage of alternative processing power. For a gamer doing light photoshop work, it'll be free processing power. For those without a graphics card already though, I wonder whether it'll be worth it?

I'm less convinced about using the graphics card to do physics work during a game. In most cases (as I understand it :confused:) we're GPU bound during games, so seems CPU should be doing that work. I guess Nvidia's argument is that the GPU can do it more efficiently??

Letting us use an old nvidia card to do only physics (can we do that yet, or is it just planned?), now that makes sense to me. I doubt it'd be worth me buying a motherboard with a 2nd PCI x16 slot just for that, but it might be worth it for others??

& as for whether Intel is right on the whole Larrebee front, we'll just have to wait and see...

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Originally Posted by GaryRW

For those without a graphics card already though, I wonder whether it'll be worth it?

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But doesn't everyone have a graphics card of some description? :)

Most (if not all) graphics work stations have fairly high end graphics cards, simply so thay can run a couple of large resolution screens, so the GPU is sitting there doing very very little in these boxes anyway. So this is also free acceleration for graphic designers that already have a gaming card in their workstation.