Read more.Vertex drives with a 10 per cent performance boost coming soon.
Read more.Vertex drives with a 10 per cent performance boost coming soon.
Anyone else disappointed at the lack of creativity in SSD naming/branding?
The mechanical drives at least have a few that logically apply to the technology.. 'Spinpoint' being one that comes to mind.
I guess the nature of the product doesn't really lend itself to dynamic, flamboyant imagery.
'Vertex' describes an axis/spin (mechanical) drive, far better than the SSD.
It just feels like the marketing department looked blankly across the room when asked for a new name and said "just stick turbo on it"
I'd be interested to hear some ideas as I've drawn a blank in the few minutes daydreaming...
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information is not a property of matter, it's applied to matter by intelligence
Surely "Vertex Turbo 60GB" is better than "WD20EADS Caviar Green" or "ST3750330NS Barracuda ES.2"![]()
Don't forget that they've built a reasonably good name for their Vertex drives, so from a branding perspective it makes sense. I'm holding out for the Super Vertex Turbo Championship Edition myself.
Typical. I bought a Vertex just the other week!
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