News - Apple to launch Mac OS X Snow Leopard sooner than expected?

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UK Apple Store suggests that the next major revision of the Mac OS X operating system could ship this time next week.

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Read more.

Slightly over the top "the world's most advanced operating system". Since when has OSX been able to play games natively and the same speed as even Windows Vista. Should be "the world's most advanced operating system, almost, at most stuff, except games, maybe some other stuff too :( ".

Well, OS X has native ports of some games. And attributing OS as the problem with an application not completely supporting it is a strawman. But never the less "the world's most advanced operating system" is a load of chest puffing. A bigger objection is, why can't "the world's most advanced operating system" run on generic hardware? Or why does "the world's most advanced operating system" lack a real package manager?.. etc...

£7.95? That's a far cry from $29. Presumably that's only for people who got stung by buying their laptop recently?

And lets not get into a flame war already... Do you honestly expect them to say anything less than "it's the best"? It's marketing, get used to it.

I exclusively run OS X and Linux, well Ubuntu as a LAMP server at least. Visiting the Apple page for Snow Leopard, the opening tag line is "Refined, not reinvented". Isn't Vista essentially the same thing?

Imagine where we will be today, if man spent every waking hour of the day, reinventing the wheel. Moments like these really make one wonder if PR/marketing departments have half a brain.

On a more serious note though: the line up of new technologies in SL are quite impressive. OpenCL: does this mean the possibility of having games being easily ported over to Mac? Running an 8-core Mac Pro myself, I do like the sound of GCD. However, it's interesting to note that some (or most) of the tech in SL is quite useless until developers release updates to take advantage of much of this new tech.

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Originally Posted by bsodmike

IHowever, it's interesting to note that some (or most) of the tech in SL is quite useless until developers release updates to take advantage of much of this new tech.

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This is essentially the point of SL. It is more a release for developers than for the consumer, although the latter should ultimately reap the benefits. Hence the modest upgrade price from Leopard.

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Originally Posted by Whiternoise

Do you honestly expect them to say anything less than "it's the best"? It's marketing, get used to it.

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Naw, what Microsoft did was marketing, hell, they sold out Windows 7 before even a release date was publicised. And they didn't need to flat out lie in order to achieve it.

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Originally Posted by aidanjt

Naw, what Microsoft did was marketing, hell, they sold out Windows 7 before even a release date was publicised. And they didn't need to flat out lie in order to achieve it.

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Apple have been marketing like that for the past 10 years and it works. Why should they change now?

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Originally Posted by badass

Apple have been marketing like that for the past 10 years and it works. Why should they change now?

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Yes, why be honest like the win7 marketing campagin, when you can have a <1% global market share.

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Originally Posted by TheAnimus

Yes, why be honest like the win7 marketing campagin, when you can have a <1% global market share.

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I think it's closer to 10% if you look at dollar values.
As a manufacturer, I'd rather be able to sel less items at a higher markup than more items where I have to sell 1,000,000 of them just to break even.
Apple adverts have always been misleading at best and their customers lap it up so why change now?
Unless of course they think some sort of shift is likely but since the recession hasn't had the impact on apple sales that was widely anticipated they have no reason to change.

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Originally Posted by badass

I think it's closer to 10% if you look at dollar values.

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Even assuming only desktop PCs sold in the last 5 years that numbers bull****.....

"Citation Needed" me thinks.