News - AMD reduces prices on mainstream Phenom and Athlon CPUs

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Another bout of price-cutting sees the range-topping Phenom II X4 965 BE available for less than £150.

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This STINKS of desparation on AMDs part. Could this be a tactic from their poor Q3 numbers? I think so.

Eh? It's usual to reduce prices every now and again....nothing desperate about it, Intel do the same (and seemigly, more regular then AMD!)

To be fair though, the price cuts seem quite small, not enough to make people rush out and buy them IMO.

TBH, AMD has the sub £100 to themselves more or less. With the Phenom II the prices of many Core2 parts crashed as a result. Competition is always a good thing TBH and if anything AMD's third quarter results were far better than they themselves expected. Considering that even at their peak AMD still did not dominate the market when they had the Athlon 64, which was the superior architecture at the time, it only shows that competing with a giant like Intel is not very easy at all.

Anyway price reductions are normal part of what happens with computer parts when there is competition. If not prices would be sky high!! If the roles were reversed Intel would be doing the same!!

AMD don't necessarily have to compete at the £150+ up marks. Most computers are not sold with Core i5-level performance.

AMD has always provided excellent value, and they will hopefully continue to do so. It might not bring huge profits, however, all they need are mainstream parts they can sell in volume (they have these now) and it should let them turn a profit - I think last quarter they managed to eek out at $2million profit? With ATI firing on all cylinders, lets hope they can sort out their CPU's as well.

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Originally Posted by ChuvelxD

This STINKS of desparation on AMDs part. Could this be a tactic from their poor Q3 numbers? I think so.

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AMD had a pretty good 3rd quarter, making a profit on the chip side of the business.