News - Apple persists with Windows bashing

[HEXUS]

New video banner ads claim to portray thousands of PC users ?switching? to Macs rather than upgrade Windows.

Read more.

[Singh400]

Still being childish I see...

[Phage]

Blocked at work. But I can guess.
OSX has benefits, f'crisake advertise those. This smacks of the playground. Again.

[Fraz]

[Stringent]

That just makes no real sense.

Pathetic.

[Ferral]

Overall people will make their own decision regardless of ads etc.

You know, if Macs were more widely supported by software vendors they may actually be seen in more homes. As it stands though, especially for gamers. If you want to play the latest titles then you go Windows, Macs may well have decent hardware in them but are no good really when it comes to gaming.

Another thing is looking at the iPhone, yeah i must admit that the user interface is amazing and blows most other devices out the water. Hardware itself though isn't great and is seen in quite a few different makes and models of phone for half the price.

I think they need to get over themselves a bit with how smug they are coming across.

[aidanjt]

I wouldn't exactly say Mac hardware is anything special, most budget PCs come with the same ICs. And the Operating System?.. Well, if you don't have any need for data, then it's great.

[snoxy]

They are surely shooting themselves in the foot here, I would really like to ge a MacBook Pro, but don't want everyone to think that I'm a smug twit.

[tickedon]

Disappointed a bit in the article:

With the increasingly tired insistence that it is "still number one in customer satisfaction", whatever that means

While Apple bashing is really easy, with some research a simple Google would have told you that this refers to the American Customer Satisfaction Index. Pretty reputable multi-industry source

http://www.theacsi.org/index.php?opt...onal+Computers

I expect that kind of pointless and unjustified Apple bashing from Nick at TheInq or some Register articles, not HEXUS! I hope you will live up to your reputation and update the article to reflect the fact Apple are quite justified in making that claim.

(as a note, while I do own an iPhone and a 3 year old macbook, since then I've built my own desktop, bought an HP dv2 and a Dell XPS laptop - not a mac fanboy by any means! Right tool for right job)

[Roobubba]

I have a work Macbook Pro, and I use Mac Pros at work, too. At home, I've just built myself an i7 860 system with Radeon 5870, 8GB of RAM and yudda yudda yudda, you get the picture.

There are aspects of the Macs that I like. OSX is only any good because Apple ditched their own Godawful operating system in OS9 and before and decided to use a decent base system in unix on which to build OSX. That said, there are still some major issues with OSX, including crashes and hang-ups as you get under windows at times. I honestly can't say that the Macs I use are any more or less stable than my windows machines of the past, but the new gaming rig at home running win7 is great, no problems at all.

I really object to this advertising by Apple. It reminds me of political parties who don't advertise their own policies, but simply slag off the other parties. I have no time nor tolerance for this kind of thing. If you can't tell me anything about your own product, then I must simply assume that you think your product isn't worth advertising in its own right.
While I probably wouldn't have considered getting anything by Apple at home because of the lack of games support, and the stupidly over-priced hardware which is no different from what I've put in my own kick-ass win7 gaming rig, this advertising campaign has really cemented that opposition to Apple. I use them at work because I have to. Some things are done better than microsoft, others are done worse. YMMV of course.

Utterly Shameful.

Roo

[aidanjt]

tickedon: any kind of Index in the context of a non-trivial range of Apple customers are useless. Rabid fanboyism has that effect. Normal people have a cow when their OS nukes their home directory.

[Roobubba]

Disappointed a bit in the article:



While Apple bashing is really easy, with some research a simple Google would have told you that this refers to the American Customer Satisfaction Index. Pretty reputable multi-industry source

http://www.theacsi.org/index.php?opt...onal+Computers

I expect that kind of pointless and unjustified Apple bashing from Nick at TheInq or some Register articles, not HEXUS! I hope you will live up to your reputation and update the article to reflect the fact Apple are quite justified in making that claim.

(as a note, while I do own an iPhone and a 3 year old macbook, since then I've built my own desktop, bought an HP dv2 and a Dell XPS laptop - not a mac fanboy by any means! Right tool for right job)

The objection isn't that they're making some ill-founded claim, it's that they don't advertise their own product on its own merits, and the adverts themselves are jaw-droppingly, gut-wrenchingly, knuckle-bitingly awful. Really, truly, utterly bad advertising.

EDIT: Apologies I hadn't read your post properly - Hexus probably should have worded that somewhat differently!

[Saracen]

They're probably right, thousands are switching. Millions and millions are upgrading to Win7 though. And both are probably symptomatic of little more than that MS are, hugely, the market leader.

Macs are pretty good in some respects, but for me, were far too niche and way overpriced for far too long. To be honest, my view is that Apple are now simply trading on their largely self-awarded reputation for quality, whereas my view is that the reason they had less problems than PCs is that they were far less versatile with far less in the way of either software or hardware available. Now, they're little more than a highly styled me-too product, relying on their past.

And the smugness puts me right off.

So ..... another smug Apple attack ad? Yawn.

[Gunbuster]

Please remember these are US adverts, not UK. There is a very good reason, we don't stand for this nonsense. Apparently the US can put up with these adverts and doesn't get that John Hodgeman even playing an idiot is far more interesting than Justin Long.

[Scott B]

Disappointed a bit in the article:



While Apple bashing is really easy, with some research a simple Google would have told you that this refers to the American Customer Satisfaction Index. Pretty reputable multi-industry source

http://www.theacsi.org/index.php?opt...onal+Computers

I expect that kind of pointless and unjustified Apple bashing from Nick at TheInq or some Register articles, not HEXUS! I hope you will live up to your reputation and update the article to reflect the fact Apple are quite justified in making that claim.

(as a note, while I do own an iPhone and a 3 year old macbook, since then I've built my own desktop, bought an HP dv2 and a Dell XPS laptop - not a mac fanboy by any means! Right tool for right job)

Not entirely sure where I said Apple was "unjustified" in making that claim. Regardless of what a simple Google says, "customer satisfaction" comes over as a vague and subjective term that doesn't provide much useful information to me.

[superscaper]

Please remember these are US adverts, not UK. There is a very good reason, we don't stand for this nonsense. Apparently the US can put up with these adverts and doesn't get that John Hodgeman even playing an idiot is far more interesting than Justin Long.

Yep the UK versions fell pretty flat and never even made it to TV, online and posters only.