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Thread: News - Consumers not convinced by iPad

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    News - Consumers not convinced by iPad

    A recent survey reveals fewer consumers wanted to buy an iPad after the launch than before it.
    Read more.

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    jim
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    Re: News - Consumers not convinced by iPad

    Two points here:

    Why was one of the options removed from the first survey when it was asked the second time? Surely if it was one of the optional responses, if it had been given <1% that should've been recorded. Seems odd to me, as it's still a perfectly relevant option at the moment - if they removed it as a choice, it must skew the data.

    Secondly, why are they unable to proof-read before distributing to media? Or is it defintely not a mistake?.

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    Re: News - Consumers not convinced by iPad

    He imagines docking the iPad to use it like a regular TV when you're at home
    Oh yeah I can see that catching on... a 10" screen with letterbox bars thanks to it's 4:3 resolution... that's going to be so much more amazing than my 32" widescreen TV - I want an iPad, cos I mean who actually wants to SEE the TV from the sofa.

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    Re: News - Consumers not convinced by iPad

    Having not looked into this too much, the iPad just appears to be a glorrified larger version of the iPod touch.

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    Re: News - Consumers not convinced by iPad

    I quite liked the Charlie Broker screenwipe summing up of it.

    (even thou he does write for the Groiniad).
    throw new ArgumentException (String, String, Exception)

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    Re: News - Consumers not convinced by iPad

    playing devil's advocate, isn't the more impressive statistic that, with essentially a new form factor (or at least, the 1st concerted push at a consumer-targeted device in that form factor), Apple convinced nearly 10% of consumers that they would like to buy one (increasing that proportion by x3 compared to the pre-release figure).

    Now all of this is statistics/consumer research and therefore obviously to be taken with a truckload of salt. But if Apple has truly convinced 9% of the population that they want one and with the big assumption that a decent proportion of those are serious about actually buying, isn't that a reasonable result for Apple?

    ps - I'm entirely open minded about whether this thing will take off or not. For me personally, there is little point to it as I have a pc within visual range of the tv, and browsing etc... on the sofa seems it's biggest target market. But it seems to me that because it hasn't lived up to the hype (and frankly, what would have done?) everyone is now convinced it will be an utter failure. I'm not so sure...

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    Re: News - Consumers not convinced by iPad

    Not a very good pie chart (far too misleading) and you need to point out the 3 basic zones for all consumers with reference to the question and options: 1st chart; Buy zone, won't buy zone and undecided zone. 2nd Chart; Useful, Useless, Undecided.

    Without an understanding of what options you considered to be in those respective zones it's hard to go along with your conclusion. I always find charts and statistics reveal 3 key things; 1 is to be in favour of the subject, 2 dislike of the subject and the last thing, 3, sitting on the fence(undecided). It is always good to have a solid base to work from even if you have different options for each pole.

    My review of the charts shown are as follows:

    ----------------------------------------------------------------------------------------------

    First chart;
    Before...
    1. Yes, I think I would buy one. 3% - buy zone
    2. No, not interested. 35% - won't buy zone
    3. No, but undecided. 17% - undecided zone
    4. Yes, but undecided. 19% - undecided zone
    5. Yes, but won't buy one. 26% - won't buy zone

    Result = Buy zone - 3%, Won't buy zone - 61%, Undecided Zone - 36%

    After...
    1. Yes, I'l buy one. 9% - Buy zone
    2. No, not interedted. 18% - Won't buy zone
    3. Yes, undecided. 21% - Undecided zone
    4. Yes, not interested. 52% - Won't buy zone

    Result = Buy zone - 9%, Won't buy zone - 70%, Undecided zone - 21%

    After all that the buy zone tripled in size with the won't buy zone only receiving a mere 9% increase. Hardly a resounding victory for the "won't buy zone"... A more accurate conclusion would be that there are lots of people who are being put off by the iPad, but there are still a fair amount of people interested in getting one.

    ----------------------------------------------------------------------------------------------

    Second chart;
    before...
    1. No. 49% - Useless
    2. Yes. 3% - Useful
    3. Maybe. 18% - Undecided
    4. Not sure. 30% - Undecided

    Result = Useless - 49%, Useful - 3%, Undecided - 48%

    after...
    1. No. 61% - Useless
    2. Yes. 5% - Useful
    3. Maybe. 19% - Undecided
    4. Not sure. 15% - Undecided

    Result = Useless - 61%, Useful - 5%, Undecided - 34%

    The opinion pie, revealing what Hexus users think of the iPad, definitely shows a winning increase in dislike for the device.

    None-the-less you still find that there are more people wiling to get an iPad than there were before...

    ----------------------------------------------------------------------------------------------

    In the end I am very disappointed with how the information was conveyed by Hexus and the awfully bias conclusion that was presented. I guess I am going to have to take care with what I read on Hexus from now on.

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    Does he need a reason? Funkstar's Avatar
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    Re: News - Consumers not convinced by iPad

    Quote Originally Posted by ExHail View Post
    First chart;
    Before...Result = Buy zone - 3%, Won't buy zone - 61%, Undecided Zone - 36%
    After...Result = Buy zone - 9%, Won't buy zone - 70%, Undecided zone - 21%

    Second chart;
    before...Result = Useless - 49%, Useful - 3%, Undecided - 48%

    after...Result = Useless - 61%, Useful - 5%, Undecided - 34%
    Excellent analysis ExHail.

    In my mind the interesting this isn't that the 'Buy Zone' trippled or 'useful' almost doubled, it's that only the undecided percentages dropped, but car more people migrated to the negative camps rather then the positive ones. Sure the percentage increase for 61% to 70% isn't as great as from 3% to 9%, but in numbers of survey participants, it is much much higher.

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    Senior Member Scott B's Avatar
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    Re: News - Consumers not convinced by iPad

    Quote Originally Posted by ExHail View Post
    The opinion pie, revealing what Hexus users think of the iPad, definitely shows a winning increase in dislike for the device.
    Not HEXUS users, Retrevo users

    Quote Originally Posted by ExHail View Post
    None-the-less you still find that there are more people wiling to get an iPad than there were before...
    As I said here: "While the launch was polarising, with a rise in the number of people who definitely wanted one too,"

    Quote Originally Posted by ExHail View Post
    In the end I am very disappointed with how the information was conveyed by Hexus and the awfully bias conclusion that was presented.
    The majority of consumers in both charts after the launch were not yet persuaded to buy one. I concluded, therefore, that they weren't convinced. Hardly a biased conclusion.

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    Re: News - Consumers not convinced by iPad

    Quote Originally Posted by Scott B View Post
    Not HEXUS users, Retrevo users



    As I said here: "While the launch was polarising, with a rise in the number of people who definitely wanted one too,"



    The majority of consumers in both charts after the launch were not yet persuaded to buy one. I concluded, therefore, that they weren't convinced. Hardly a biased conclusion.
    My bad on the mistake of where the information came from, was more interested in the information itself, it's origin was of little importance to me.

    Fair enough. How I understand bias is obviously quite a bit different from you. The argument posed was one sided, with a line or two mentioning the converse... this to me is bias.

    I used the same information, and got similar conclusions, but did not lean one way or the other through the analysis. Readers were able to make their own minds up while reading rather than me providing them with only my perceptions of the data. My opinion/observation was a small part of the "article" where as your piece was the other way around.

    In a nutshell your opinion through the text was easily noticed and prevalent, it was a more forceful way of conveying it than mine. Hence my observation of the article as bias.
    Last edited by Noxvayl; 08-02-2010 at 09:52 PM. Reason: Spelling + Grammar

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    Re: News - Consumers not convinced by iPad

    Quote Originally Posted by kingpotnoodle View Post
    Oh yeah I can see that catching on... a 10" screen with letterbox bars thanks to it's 4:3 resolution... that's going to be so much more amazing than my 32" widescreen TV - I want an iPad, cos I mean who actually wants to SEE the TV from the sofa.
    This, tbh.

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