Results 1 to 16 of 16

Thread: News - AMD justifies decision to drop ATI brand

  1. #1
    HEXUS.admin
    Join Date
    Apr 2005
    Posts
    30,060
    Thanks
    0
    Thanked
    1,939 times in 680 posts

    News - AMD justifies decision to drop ATI brand

    Corporate VP responds to criticism from media and fans
    Read more.

  2. #2
    Senior Member
    Join Date
    Oct 2004
    Posts
    1,731
    Thanks
    230
    Thanked
    151 times in 132 posts
    • Sputnik's system
      • Motherboard:
      • J&W 790GX Extreme
      • CPU:
      • AMD Phenom II 720be
      • Memory:
      • OCZ DDR2-6400
      • PSU:
      • Enermax

    Re: News - AMD justifies decision to drop ATI brand

    I cannot see how it will make much difference to fans of AMD and ATI. So it is the same products with a different brand name.

  3. #3
    Senior Member
    Join Date
    Mar 2009
    Location
    Manchester
    Posts
    1,408
    Thanks
    21
    Thanked
    73 times in 61 posts
    • Percy1983's system
      • Motherboard:
      • Gigabyte x570 Aorus Pro
      • CPU:
      • AMD 3700x + Cooler Master Nepton 140XL
      • Memory:
      • 64GB (4x16GB ) Corsair Vengence 3200mhz @ 3600mhz CL16
      • Storage:
      • 500GB Silicon Power NVME + 2x 4tb Raid 0 (2tbx2) arrays with 250gb Silicon Power NVME cache
      • Graphics card(s):
      • Vega 56 Red Dragon
      • PSU:
      • 875w Thermaltake Toughpower XT
      • Case:
      • Thermaltake Level 10 GT Snow Edition
      • Operating System:
      • Windows 10 Pro 64bit
      • Monitor(s):
      • 24" Acer UHD x2
      • Internet:
      • Talk Talk!

    Re: News - AMD justifies decision to drop ATI brand

    Personally I don't care, in general more recently I have been an ATI fan as they offered the best value, if the next AMD card holds a similar position I will be a fan of AMD cards... simples...

  4. #4
    Thermoelectroceramicist redddraggon's Avatar
    Join Date
    Apr 2007
    Location
    Manchester
    Posts
    940
    Thanks
    27
    Thanked
    67 times in 49 posts
    • redddraggon's system
      • Motherboard:
      • Gigabyte X58A-UD3R (rev2)
      • CPU:
      • Core i7 930
      • Memory:
      • 3x2GB Corsair XMS3 1600MHz
      • Storage:
      • Corsair F60 SSD & 2x WD Caviar Green2TB
      • Graphics card(s):
      • 2 x ATI Radeon HD5870 1GB in CrossFireX
      • PSU:
      • Corsair 650TX
      • Operating System:
      • Windows 7 x64 Professional
      • Monitor(s):
      • Samsung 24" + LG 22"
      • Internet:
      • JANET

    Re: News - AMD justifies decision to drop ATI brand

    I always buy the "best" at whatever budget I have, I've have all sorts over the years.

    Desktop - i7 930, XMS3 6x2GB DDR3, X58A-UD3R (rev2), 2xHD5870 1GB (CrossFireX), Crucial C300 64GB , 2x2TB WD Caviar Green, Corsair 650TX
    Notebook - MacBook Pro 13" i5 Early 2011

    My flickr

  5. #5
    S1L3NT danroyle's Avatar
    Join Date
    Aug 2006
    Location
    sussex
    Posts
    4,243
    Thanks
    145
    Thanked
    186 times in 153 posts
    • danroyle's system
      • Motherboard:
      • N/A
      • CPU:
      • Intel Core I7 4720HQ
      • Memory:
      • 8GB
      • Storage:
      • 128GB SSD +1tb HDD
      • Graphics card(s):
      • Geforce Gtx960m
      • PSU:
      • N/A
      • Case:
      • N/A
      • Operating System:
      • WINDOWS 10 64bit
      • Monitor(s):
      • 15.6" IPS
      • Internet:
      • BT Fibre

    Re: News - AMD justifies decision to drop ATI brand

    i think i understand why they see the amd name as a stronger brand.

    Skoda or VW anyone.


  6. #6
    Senior Member
    Join Date
    Aug 2003
    Location
    Edinburgh
    Posts
    594
    Thanks
    4
    Thanked
    11 times in 10 posts

    Re: News - AMD justifies decision to drop ATI brand

    Still disagree with removing ATI, still think it’s a better brand than AMD.
    Also the average punt doesn’t read your site, post on your forums or give two hoots what Nvidia or ATI is cause they are blind, don’t care or uninterested. All I can hope is that ATI staff work there long and don’t let AMDs processor staff at the GPU's.

    GPU market fells like its stagnant again, Intel no where to be found, Nvidia making greenhouse heater cards and ATI now in the hands of AMD. Anyway I digress.

    RIP ATI

  7. #7
    Lovely chap dangel's Avatar
    Join Date
    Aug 2005
    Location
    Cambridge, UK
    Posts
    8,385
    Thanks
    407
    Thanked
    449 times in 331 posts
    • dangel's system
      • Motherboard:
      • See My Sig
      • CPU:
      • See My Sig
      • Memory:
      • See My Sig
      • Storage:
      • See My Sig
      • Graphics card(s):
      • See My Sig
      • PSU:
      • See My Sig
      • Case:
      • See My Sig
      • Operating System:
      • Windows 10
      • Monitor(s):
      • See My Sig
      • Internet:
      • 60mbit Sky LLU

    Re: News - AMD justifies decision to drop ATI brand

    It's a name change, really who cares?

    Happens all the time (actually we're about to change our company name - again) but makes very little difference to people out there. It makes sense in some ways anyway because of things like fusion, GPU based computing etc all meaning the line between the two internally must be pretty darn thin anyway.
    System 001: Maximus VII Formula, 4790k i7, RTX 2080ti FE (incoming), 16GIG Corsair Vengence DDR3 RAM CL9, Corsair HX1000, ROG SWIFT PG278Q , SSDs, Antec 1200 case, All watercooled. [main]
    System 002: A8 3850 APU, ASUS uATX FM1A75 MB, 4GB Corsair Vengeance DDR3, Corsair psu, OCZ Agility 3, 1TB F3, Dell 2001FP 20" LCD, £7's worth of 5.1 speakers (they rock) Windows 7 x64[wife/server]
    System 003: AsRock MB, APU, 8 GIG Corsair, Silverstone HTPC case, stock cooler, GT220 1gbDDR3, WD Green 3TB, Kingston 40gb SSD, MCE Remote, Panasonic 50" LCD (87BDX) via HDMI Windows 8.1.1 (32) [media centre]
    System 004: Asus UL50AT Intel Core 2 Duo,4GB, Intel Gen 2 80GB SSD, Win 8.1.1 x64 [no justification]
    System 005: HP Proliant N40L Microserver, 4x2TB drives, fan mod, Pico PSU mod, Win7 x86 [file server]
    System 006: Dell Optiplex 9010, i7, 8gb, 128gb Samsung 830 x 2 (boot and VM drive), 1TB WD HDD, ATI something, Windows 8.1.1 x64 RTM [work]


  8. #8
    Senior Member
    Join Date
    Aug 2006
    Location
    Glasgow, Scotland
    Posts
    556
    Thanks
    34
    Thanked
    24 times in 23 posts
    • tickedon's system
      • Motherboard:
      • Asus P6T Deluxe (V1)
      • CPU:
      • Intel Core i7 920
      • Memory:
      • 6GB OCZ DDR3 (3x2GB)
      • Storage:
      • 1x 750 Samsung F1, 1x 250gb, 1x 320gb
      • Graphics card(s):
      • AMD ATI Radeon 6850 2GB
      • PSU:
      • 650w Corsair TX650
      • Case:
      • Antec P180
      • Operating System:
      • Windows 8 Pro (64bit)
      • Monitor(s):
      • 22" BenQ G2222HDL + 20" Samsung 205bw
      • Internet:
      • 24mb Be Unlimited ADSL2

    Re: News - AMD justifies decision to drop ATI brand

    Quote Originally Posted by Defiant View Post
    GPU market fells like its stagnant again, Intel no where to be found, Nvidia making greenhouse heater cards and ATI now in the hands of AMD. Anyway I digress.

    RIP ATI
    AMD bought ATI way back in 2006. It's not "now" in the hands of AMD - it's been there for quite a while, and, they merged staff working on GPU's and CPU's into the same division some time ago as well.

    Personally, I'm fine with dropping the ATI name (although I did like it), but it would have been nice if AMD had adopted the ATI red colour for their logo and dropped green (it'd match their vision stickers and graphics stickers which are all red too!) - as then we'd have blue team (Intel), green team (nvidia) and red team (AMD) - rather than green vs green for graphics now. It's a small minor point, but, something that would be nice nevertheless I think!

  9. #9
    Registered User
    Join Date
    Aug 2006
    Posts
    10
    Thanks
    0
    Thanked
    0 times in 0 posts

    Re: News - AMD justifies decision to drop ATI brand

    Quote Originally Posted by danroyle View Post
    i think i understand why they see the amd name as a stronger brand.

    Skoda or VW anyone.
    Really..?
    In your analogy I see the ATI brand as being more Volkswagen in the graphics card market.
    Amd being the Skoda of the processor world (no blight on Skoda - as we are talking about perceived brand images here, something companies spend millions on.)

    Any hoo doesn't matter a jot to me as I will always buy the best for the money.

  10. #10
    S1L3NT danroyle's Avatar
    Join Date
    Aug 2006
    Location
    sussex
    Posts
    4,243
    Thanks
    145
    Thanked
    186 times in 153 posts
    • danroyle's system
      • Motherboard:
      • N/A
      • CPU:
      • Intel Core I7 4720HQ
      • Memory:
      • 8GB
      • Storage:
      • 128GB SSD +1tb HDD
      • Graphics card(s):
      • Geforce Gtx960m
      • PSU:
      • N/A
      • Case:
      • N/A
      • Operating System:
      • WINDOWS 10 64bit
      • Monitor(s):
      • 15.6" IPS
      • Internet:
      • BT Fibre

    Re: News - AMD justifies decision to drop ATI brand

    Quote Originally Posted by Lateknight View Post
    Really..?
    In your analogy I see the ATI brand as being more Volkswagen in the graphics card market.
    Amd being the Skoda of the processor world (no blight on Skoda - as we are talking about perceived brand images here, something companies spend millions on.)

    Any hoo doesn't matter a jot to me as I will always buy the best for the money.
    I think you mistake my point. skoda volkswagon are the same doesn't matter what the name is its exactloy the same under the hood>


  11. #11
    jim
    jim is offline
    HEXUS.clueless jim's Avatar
    Join Date
    Sep 2008
    Location
    Location: Location:
    Posts
    11,406
    Thanks
    610
    Thanked
    1,621 times in 1,292 posts
    • jim's system
      • Motherboard:
      • Asus Maximus IV Gene-Z
      • CPU:
      • i5 2500K @ 4.5GHz
      • Memory:
      • 8GB Corsair Vengeance LP
      • Storage:
      • 1TB Sandisk SSD
      • Graphics card(s):
      • ASUS GTX 970
      • PSU:
      • Corsair AX650
      • Case:
      • Silverstone Fortress FT03
      • Operating System:
      • 8.1 Pro
      • Monitor(s):
      • Dell S2716DG
      • Internet:
      • 10 Mbps ADSL

    Re: News - AMD justifies decision to drop ATI brand

    I have to admit, I feel a sense of warmth from ATI that I don't get from AMD.

    I think it's because the graphics race is so emotive and polarised, and I can't help but like ATI given nVidia's arrogance over the last couple of years. The CPU market, by comparison, is much more bland. They just release new processors, one of them is slightly faster, the other is slightly cheaper, continue process ad nauseum.

    Needless to say though, I'm firmly in the "it's only a name" camp.

  12. #12
    Senior Member
    Join Date
    Oct 2004
    Posts
    1,731
    Thanks
    230
    Thanked
    151 times in 132 posts
    • Sputnik's system
      • Motherboard:
      • J&W 790GX Extreme
      • CPU:
      • AMD Phenom II 720be
      • Memory:
      • OCZ DDR2-6400
      • PSU:
      • Enermax

    Re: News - AMD justifies decision to drop ATI brand

    Maybe it is because ATI have always had good strong products but, AMD have always been classed as Intels underdog? (apart from AMD being the first to produce a 1Ghz CPU IIRC)

    I think for anyone that is bothered about what is inside their PC, They will know that AMD and ATI are one and the same company.

    For anyone else who has no interest - They don't need to know anyway.

    They had already rebranded the Chipsets as AMD so I suppose it makes logical sense to change it all to AMD.

    I have to admit I was one of those who was sceptical about buying a motherboard with a chipset made by a graphics card company.

  13. #13
    Orbiting The Hand's Avatar
    Join Date
    Mar 2004
    Location
    Lincoln, UK
    Posts
    1,550
    Thanks
    163
    Thanked
    94 times in 72 posts
    • The Hand's system
      • Motherboard:
      • Gigabyte AB350 Gaming-3
      • CPU:
      • AMD Ryzen 5 2400G
      • Memory:
      • 16GB Patriot Viper DDR4 3200mhz (8GBx2)
      • Storage:
      • 1TB Toshiba SSHD
      • Graphics card(s):
      • Vega 11 (APU)
      • PSU:
      • Corsair HX 520 Modular
      • Case:
      • Coolermaster Praetorian
      • Operating System:
      • Windows 10 Pro
      • Monitor(s):
      • Sony 32 inch HD TV
      • Internet:
      • 20Mbps Fibre

    Thumbs up Re: News - AMD justifies decision to drop ATI brand

    Quote Originally Posted by tickedon View Post

    Personally, I'm fine with dropping the ATI name (although I did like it), but it would have been nice if AMD had adopted the ATI red colour for their logo and dropped green (it'd match their vision stickers and graphics stickers which are all red too!) - as then we'd have blue team (Intel), green team (nvidia) and red team (AMD) - rather than green vs green for graphics now. It's a small minor point, but, something that would be nice nevertheless I think!
    I agree wholeheartedly , AMD should go RED for their branding/logo. It would definitely give AMD a stronger brand identity for all reasons you stated above! It also would be a nod of recognition to their ATI graphical roots/assimilation. Maybe we should get a petition going and contact AMD!
    Last edited by The Hand; 03-09-2010 at 02:45 PM.

  14. #14
    Banhammer in peace PeterB kalniel's Avatar
    Join Date
    Aug 2005
    Posts
    29,626
    Thanks
    1,587
    Thanked
    3,015 times in 2,450 posts
    • kalniel's system
      • Motherboard:
      • Gigabyte Z390 Aorus Ultra
      • CPU:
      • Intel i9 9900k
      • Memory:
      • 32GB DDR4 3200 CL16
      • Storage:
      • 1TB Samsung 970Evo+ NVMe
      • Graphics card(s):
      • nVidia GTX 1060 6GB
      • PSU:
      • Seasonic 600W
      • Case:
      • Cooler Master HAF 912
      • Operating System:
      • Win 10 Pro x64
      • Monitor(s):
      • Dell U2311H
      • Internet:
      • rubbish

    Re: News - AMD justifies decision to drop ATI brand

    Quote Originally Posted by The Hand View Post
    I agree wholeheartedly , AMD should go RED for their branding/logo. It would be definitely give AMD a stronger brand identity for all reasons you stated above! It also would be a nod of recognition to their ATI graphical roots/assimilation. Maybe we should get a petition going and contact AMD!
    Yup, it would definitely go well with their energy efficient, cool and eco-friendly aspirations!

  15. #15
    Registered+
    Join Date
    Jul 2005
    Posts
    75
    Thanks
    0
    Thanked
    1 time in 1 post

    Re: News - AMD justifies decision to drop ATI brand

    I think ATI is a stronger name than AMD. They should retire that name and keep ATI.
    A man must have code -Bunk

  16. #16
    Goron goron Kumagoro's Avatar
    Join Date
    Mar 2004
    Posts
    3,027
    Thanks
    20
    Thanked
    144 times in 117 posts

    Re: News - AMD justifies decision to drop ATI brand

    Who does this actually matter too excpet mental fan boys? anyone interested in computers
    knows AMD is ATI and those that dont, well its already been said.

    Calling it AMD helps build the AMD brand which makes sense long term.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Replies: 5
    Last Post: 26-03-2010, 09:07 AM
  2. Replies: 11
    Last Post: 22-03-2010, 10:51 AM
  3. Replies: 7
    Last Post: 13-10-2009, 02:35 PM
  4. Replies: 8
    Last Post: 12-10-2009, 11:40 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •