LinkBack URL
About LinkBacksWell John Lewis seems to do well and so I think it is just Dixon's strategy.
Well John Lewis seems to do well and so I think it is just Dixon's strategy.
John Lewis price match against a lot of online shops and give free 5 year guarantees, that is why they do so well (at least in terms of TVs).
In my experience, courier firms are much of a muchness. A lot depends on the individual driver, and probably on the individual branch manager. I've had drivers that go out of their way to be helpful, and because they were delivering on a regular basis, delivered when they know I'm most likely to be here. I've had others that just pile the delivery in my porch, and disappear without even ringing the doorbell. In one case, for example, I have categoric proof that they then forged my signature as proof of delivery. And in that particular case, the delivery he stacked in my porch included about £4000 of laser printers. Needless to say, I was not impressed. Nor were the supplier when I spoke to them. They changed courier firms.Originally Posted by dangel
On the more general point about how people change as they grow older, all I was really getting at is that people's priorities change in ways they are unlikely to anticipate. A classic example would be those situations that lead people to exclaim "good grief I sound like my dad!" It's true, too. More than once, I've caught myself acting in a way I never thought possible, but that does remind me of my father. An example of that would be shouting "turn that God-awful racket down!"
It's also certainly true that, by and large, people grow more affluent as they grow older. Implicit in that affluence is changing perception of the importance of small variations in value for money. For instance, if you're buying something like a new monitor, how relevant is a few pounds difference in price? If PC World happened to be, say, £10 or £20 dearer than an online retailer on £150 monitor, I'd cheerfully pay it. Part of the reason for that is that the level of competition between on line retailers is fairly serious, and finding the best deal can take quite a bit of time. So I have to offset any savings, which may be modest, against the time spent working out where the best place to buy is. As your affluence goes up, so you tend to value your time more highly, and you're buying priorities change.
Obviously, online shopping is here to stay, and any sensible estimate could only conclude it's still likely to grow further from where it is today. I'm certainly not saying that today's younger people will abandon online shopping as they grow older. But they are likely to take a more tolerant attitude to small-ish differences in price, and to price their time more highly.
So in answer to the question of how long that generation might last, it may well be longer than simply waiting for the current older generation to die off.
Perhaps you should actually visit one of the new stores before you make such sweeping generalisations? Yes at the end of the day the staff are sales people but they are knowledgeable, the stores actively target computer experts or amateur photographers for example when recuiting, and are happy to help customers with issues not related to selling products
If you've visited a John Lewis store you'll also notice tehir simply awesome, helpfuf staff. That goes a long way when you're a bit more affluent.
"In a perfect world... spammers would get caught, go to jail, and share a cell with many men who have enlarged their penises, taken Viagra and are looking for a new relationship."
There are currently 1 users browsing this thread. (0 members and 1 guests)
Posting Permissions
Reply With Quote