Read more.A new form of marketing?
Read more.A new form of marketing?
a member of this very forum
a member of most tech forums though....
VodkaOriginally Posted by Ephesians
I quite like the approach. I find it much easier, and quicker, to watch a short video highlighting some concepts they wish to convey compared to a lengthy post.
Even though these video's are great I still think a good body of text covering the topics with greater detail is necessary. They do have their blog for that which is nice.
I think AMD has the right idea with this approach.
I like the way that the videos have clickable links so that you can jump from one to the next.
Any idea how that was done? I can see that being very useful, especially for other information or sales videos.
I enjoyed the videos (and their navigation) as well. While it contained information already-known to most-anybody that follows tech news, it was nice to see it affirmed loud and clear by an AMD rep in the flesh. I would feel comfortable sending a layman relative to that video, if say they were curious about what's coming up in the world of PC's in the next few months. It would've been nice if they had said what each product is competing with (from Intel, 'ie' 8-core versus 2500/2600k) and price ranges/markets, but I can understand that will come later.
I hope they make one for Llano as well, as I feel something simple explaining the gist (A midrange graphics card from 'x' gen capable of 'x' features and gaming 'x' titles at 'x' resolution + crossfire capabilities + 'x' gen mid-range CPU capable of 'x' combined in one chip) would help expose AMD to the masses that rarely see outside the blue box when it comes to PCs. It would also be a boon for us that have to explain the landscape to friends/family members each time they want to buy/upgrade their PC just to send them to a youtube video.
If nothing else, this shows AMD's marketing has gone a long way as of late. They deserve kudos for that. While I've always thought they (and ATi as well before the merger) have been an 'open' and honest company with worthy and notable technological innovation, up to this point it seems they've had problems conveying that to the public at large and that has hurt adoption. If they keep this up, and their products continue to improve/innovate for certain consumer needs/niches, I could see AMD's future improving considerably regardless if they aren't number one in every area of performance for each and every product segment.
You can add annotations and links to any video you upload to YouTube, AMD have just produced their videos in a way that takes advantage of the links when added later. I would guess that just about every single other video on YT that has links had them added as an after thought. This has been produced like you would have done an multimedia presentation CD years ago rather than just a bunch of YT clips.
Well done AMD! I think I'll send this to our marketing person at work and suggest we could do something similar
very simple and yet very well done, in this case it was a blackboard but any surface in a video that looks intentionally made for links can have the links put on it. You could drive a car up to the screen, and have links where sponsors names would normally go, it is the limitation that makes it extra interesting to see what people do with it
VodkaOriginally Posted by Ephesians
Hey, that's my question in the Q&A! They could have asked me to do the voice over
Not bad but server related and it was very high level. Not enough figures but like the man said we're not going to get them.
Went back to the bing bong song before finishing. Now THAT is show business.
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