News - Ofcom launches product placement logo

[HEXUS]

So viewers are in the know.

Read more.

[Saracen]

Nice to see our tax money hard at work, due (it seems) to those wonderful people in the EU bureaucracy.

[Champman99]

I'm a little bit confused by this. Surely all our imported shows have product placement in anyway (there have recently been some pretty embarassing Windows Phone 7 stuff in US dramas for instance) - so is this just for natively produced stuff?

Also Lexus used to donate cars for things like Waking the Dead afaik does that not count as product placement because they didnt pay?

[Repressor]

Thought this looked familiar...




DisplayPort logo...

[tickedon]

I'm a little bit confused by this. Surely all our imported shows have product placement in anyway (there have recently been some pretty embarassing Windows Phone 7 stuff in US dramas for instance) - so is this just for natively produced stuff?

Yes, it's down to who it is produced for. If it's produced specifically for a UK audience, they couldn't include product placement. But imported shows were allowed, on the basis that House etc... in America weren't designed/produced for a UK audience - but rather a US one.

It's made the whole thing rather silly and pointless IMHO. With the cuts at the BBC, I'd be perfectly happy to accept them getting some freebies and paid to use certain brands if it means they can keep producing high quality output both on-screen and online (I'd not want a license fee cut).

[OilSheikh]

Subways in Chuck

[chuckskull]

So how much for the logo design then... £2-3million?

[dustofnations]

This is probably good news, although it is an indictment as to how gullible the state believes television viewers are.

Another point, I think the author means consumer advice shows rather than advise.