News - Mobile display advertising is growing rapidly

[HEXUS]

New data reveals number of advertisers has doubled in the US in two years.

Read more.

[aidanjt]

Ya know what the best user experience for me would be? No pixels, bandwidth, and compute resources wasted on advertising.

[Saracen]

Ya know what the best user experience for me would be? No pixels, bandwidth, and compute resources wasted on advertising.

Absolutely. I buy a phone for my convenience, not to give advertisers another route to pester me. The amount of advertising I want on my mobile phone is exactly the same as the amount I want on my home phone, which is 0% .... so this gives me another good reason for avoiding smartphones, or ad-phones as it seems they're intended to become.

[Scott B]

Ya know what the best user experience for me would be? No pixels, bandwidth, and compute resources wasted on advertising.

...and no free stuff.

[TheAnimus]

I find the adds on hexus forums annoying, but they are a hell of a lot less in your face than other uk tech sites.

As no one would be willing to do a direct payment access plan type thing, this is a good example of ads providing a 'free' service for us.

I hope this fact didn't escape anyone posting above. The option of the pay for no add is normally there in some form, people choose ad supported because it has certain advantages.

[Betty_Swallocks]

Indeed. If you want it for free then you put up with the adverts. I presume the developers aren't giving their work away. You pay for it one way or another.
To me the convenience of having, for example, a wifi monitor on my phone easily outweighs the loss of a couple of lines at the bottom of the screen and for the ones where you want all the screen real estate you can get like Dynomaster you can buy it for a few quid.

I'll put up with that for the functionality of a smart phone rather than go back to the single function phones we used to have.