News - iPhone by far the most popular smartphone in Europe

[HEXUS]

A new survey reveals two fifths of Western European smartphone buyers want Apple.

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[mrochester]

No surprise here really.

[miniyazz]

I always wonder about the validity of these surveys. I'm not questioning this one in particular, but without any mention of methodology, let alone possible confounding factors or other sources for error, it hardly instills faith in its reliability. And 5,000 consumers is, frankly, tiny.

I can't help wondering if there's a better way of collecting this sort of data, as asking what is a relatively tiny group of people about their smartphone usage is hardly the most reliable method of getting data, even if the methodology and analysis is rigorous.