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Thread: Analysis - ASUS and the high-end component market

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    Analysis - ASUS and the high-end component market

    We speak to ROG product manager Andrew Wu to find out about the extreme component market.
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    Now with added Ruffus Dog Tattysnuc's Avatar
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    Re: Analysis - ASUS and the high-end component market

    While the ROG brand is a strong brand and synonymous with high performance and quality, I don't believe that they have completely agreed themselves with what that market is. The example I give is the ARES graphics cards - These are a "what's the best possible permutation at any cost" version of an item, whereas with the motherboards, they are not following this ethos. To me, that is indicative of a lack of focus and clarity in the brand identity.

    I asked Andrew (I think it was Andrew anyway) at the Overclocking summit that Bit-tech hosted last week, and their answer was that they were only targeting High End gamers and the enthusiast overclocker, and that there was no market for an uber-board. I believe that the SR2 disproves this as it's been very successful among those who fold...

    Also, where does TUF (ie the sabertooth) fit in with this?

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    Re: Analysis - ASUS and the high-end component market

    Quote Originally Posted by Tattysnuc View Post
    Also, where does TUF (ie the sabertooth) fit in with this?
    It's not in the ROG line, so isn't the high-end component market that's being discussed here. Asus aren't just high end, but the ROG line is.

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    Re: Analysis - ASUS and the high-end component market

    asus has repeated screwed me throughout the years.

    lousy tech support.
    warranties that are half expired when motherboard is purchased.
    poorly designed boards im supprised they run for the first year of warranty.
    my p5nd2sli-delux was RMA'd 4 times before they stole my board and never sent it back!!!

    i cant say i was very happy with my asus EEE or there "tech support" even though they said contact us 24 hours a day, the only fix was to reformat the pc. some support!!!!!!

    asus is a lousy brand, and wont be getting a penny of my money.
    i cant wait for them to go Bankrupt.

    yes, i created this account just to vent my anger for asus.

    supprised they are still in business.

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    Re: Analysis - ASUS and the high-end component market

    I love the way people sign up and say that they hate a manufacturer but you can see that they keep going back


    Personally I dont overclock, I tend to buy the best board I can at the time I upgrade and then I'll keep it for a while and upgrade the other system components around the board.
    My last two motherboards have been ROG Gene's, when the new one comes out I'll have a look at it but not really due an upgrade atm..

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    Re: Analysis - ASUS and the high-end component market

    Quote Originally Posted by [GSV]Trig View Post
    Personally I dont overclock, I tend to buy the best board I can at the time I upgrade and then I'll keep it for a while and upgrade the other system components around the board.
    My last two motherboards have been ROG Gene's, when the new one comes out I'll have a look at it but not really due an upgrade atm..
    Why do you buy the best board you can, if you don't overclock? Better boards cost more because they have more features... for overclocking. Besides more BIOS options geared towards overclocking, they have more CPU power regulators etc - these things push the cost of the board up but don't actually help unless you are overclocking.

    This is why boards like the X58A-UD3R were so popular. They were cheap - at the budget end really - and yet jam packed full of useful features like lots of SATA ports and PCI-e slots. But they didn't have the overclocking/watercooling features which Gigabyte used to justify the (IMO exorbitant) price of the UD7.

    I'm just a little confused at why you'd presumably be choosing the UD7 over the UD3R, in this example, if you're not going to overclock.

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    Re: Analysis - ASUS and the high-end component market

    I like to have options, for instance my 4870 was underclocked for ages, because I didnt need the speed, now its at stock clocks with an Accelero on it because I also like silence.

    If it gets to the point my machines not quite fast enough I'll over clock it.

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    Re: Analysis - ASUS and the high-end component market

    Alright, fair enough. Just seems a bit of a waste

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