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Thread: News - ASUS reportedly giving Ultrabooks a premium price

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    News - ASUS reportedly giving Ultrabooks a premium price

    Any doubt that the target is the MacBook air is removed.
    Read more.

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    Re: News - ASUS reportedly giving Ultrabooks a premium price

    Macbook air - starts at £850. So add £100 for windows, and you have £950.

    It's going to be really tough to compete if they are going to be in that sort of pricepoint, obviously its all guesstimates at the moment since we don't know the final specs/quality/pricepoint, but going on the laptop hardware that they usually put out I wouldn't say its going to be value for money compared to the Apple offering, even taking into account a Windows licence to make it comparable.

    If they can make a product like the mac air, of the same quality, but without the "apple tax" then they will be on to a winner. At the moment I really can't see that happening though!

    Prove me wrong Asus. Please!

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    Re: News - ASUS reportedly giving Ultrabooks a premium price

    Quote Originally Posted by Spud1 View Post
    Macbook air - starts at £850. So add £100 for windows, and you have £950.

    It's going to be really tough to compete if they are going to be in that sort of pricepoint, obviously its all guesstimates at the moment since we don't know the final specs/quality/pricepoint, but going on the laptop hardware that they usually put out I wouldn't say its going to be value for money compared to the Apple offering, even taking into account a Windows licence to make it comparable.

    If they can make a product like the mac air, of the same quality, but without the "apple tax" then they will be on to a winner. At the moment I really can't see that happening though!

    Prove me wrong Asus. Please!
    The price starts at $800 and that would include Windows. The cheapest MacBook Air starts at $999 in the US. So the entry level Asus Ultrabook is around 20% cheaper.

    Even the Acer UltraBook is starting at the same pricepoint:

    http://forums.hexus.net/hexus-hardwa...ricepoint.html

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    Re: News - ASUS reportedly giving Ultrabooks a premium price

    Quote Originally Posted by CAT-THE-FIFTH View Post
    The price starts at $800 and that would include Windows. The cheapest MacBook Air starts at $999 in the US. So the entry level Asus Ultrabook is around 20% cheaper.

    Even the Acer UltraBook is starting at the same pricepoint:

    http://forums.hexus.net/hexus-hardwa...ricepoint.html
    I'll wait to see the confirmed UK pricing first Quality is also a huge thing too - as that is the area that Asus and Acer traditionally fall down heavily on when it comes to PC/laptop hardware. They are quite often at the cheaper end of the market for a reason - but like I said I would love them to prove me wrong.

    Offer me something with the quality of the Mac Air but with Windows 7 for £100 less than an mac air and I would bite. Skimp on the quality one little bit and i'm no longer interested when spending that sort of money..

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    Re: News - ASUS reportedly giving Ultrabooks a premium price

    I just looked at the Acer 3951 again and it uses a 13" screen. The 13" MacBook Air costs $1299 which is 50% higher than the Acer 3951.

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    Re: News - ASUS reportedly giving Ultrabooks a premium price

    base model uses a hard drive though rather than an SSD, and god it looks ugly now that we have a real image rather than just renders (where it looked quite nice). Like I say we'll have to wait and see when its launched they will likely be cheaper but not by enough.

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    Re: News - ASUS reportedly giving Ultrabooks a premium price

    Quote Originally Posted by Spud1 View Post
    So add £100 for Windows
    Don't the OEMs themselves pay Microsoft about £5-£10 for Windows?

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    Re: News - ASUS reportedly giving Ultrabooks a premium price

    Quote Originally Posted by Spud1 View Post
    Macbook air - starts at £850. So add £100 for windows, and you have £950
    Hopefully Apple will sue ASUS for copying them.

    Copying their inflated pricing model...........
    throw new ArgumentException (String, String, Exception)

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    Re: News - ASUS reportedly giving Ultrabooks a premium price

    Quote Originally Posted by aceuk View Post
    Don't the OEMs themselves pay Microsoft about £5-£10 for Windows?
    Yes but as an end user, we'd have to pay around £100 for Windows to make the mac air equivalent - you don't really want Mac OSX as an everyday OS! Defeats the point of having really great quality hardware if you are going to just run OSX

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