News - Xbox 720 advertisement in new Hugh Jackman sci-fi flick

[HEXUS]

Has the successor to the Xbox 360 finally been named?

Read more.

[DavidM]

.. or perhaps to be taken as seriously as the "Jaws" sequel advertised in Back to the Future 2 ?

[Steven W]

.. or perhaps to be taken as seriously as the "Jaws" sequel advertised in Back to the Future 2 ?

Class.

[crossy]

.. or perhaps to be taken as seriously as the "Jaws" sequel advertised in Back to the Future 2 ?

And don't forget "Rocky 38" that was advertised in Airplane 2 (I'd have posted a thumbnail of the offending poster if I could figure out how to do that without hosting that image on Picasa)

Is it just me or is "XBox 720" a lame name for the '360 follow-up. I suspect/hope Microsoft will be a bit more imaginative - "XBox+" anyone?

[watercooled]

If I saw it in a futuristic film I'd probably assume it's more of an Easter Egg than an advertisement but I'm guessing they'd need the nod from MS to show it - maybe the announcement is pending and they're trying to gain some interest?

I agree 720 is an awful name though, I mean I know it's been used by the community to refer to the next gen Xbox, but only in lieu of an official name. But with the current imaginative Windows naming scheme, it wouldn't surprise me.

[DrPepper]

.. or perhaps to be taken as seriously as the "Jaws" sequel advertised in Back to the Future 2 ?

That ad was awesome. No glasses 3d ad hoardings and hover boards where are you?

[shaithis]

Perhaps it's going to be called the 720 because you get 2 red rings of death?

[watercooled]

Could be some relation to '720p'.

[shaithis]

Could be some relation to '720p'.

It better not be!!

Already far too many 720p games on the CURRENT generation of consoles.....

[watercooled]

Of those, most are probably upscaled from something lower.
And even the games which are '1080p' are still upscaled from 720p or lower, except for a very small minority, and of those very few native 1080p games, all the ones I know of run with reduced texture quality and framerate.
Welcome to the console world.

[Dareos]

Should be the Xbox 900 anyways, if they could get Tony Hawk to launch it

[Biscuit]

how about they stop being wierdos and just call it the XBOX 3

[Tunnah]

nah it's not as intriguing as that, it's most probably for product placement purposes

it's quite clever really, with the other brands they're timeless, but you can't really advertise present day electronics in a futuristic film, so they made it relevant for time purposes while still being recognisable