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Thread: News - Ebuyer "misleads" customers with favourable reviews

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    News - Ebuyer "misleads" customers with favourable reviews

    Ebuyer vets customer reviews and gets caught out with positively spun ad campaign.
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    HEXUS webmaster Steve's Avatar
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    Re: News - Ebuyer "misleads" customers with favourable reviews

    http://trust.hexus.net/

    You'd like to be able to review products as well as people and companies, you say? Hmmm... noted.
    Last edited by Steve; 09-12-2011 at 10:41 AM.

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    Re: News - Ebuyer "misleads" customers with favourable reviews

    "Told to remove the ad & not repeat it in its current form"

    Oh noes, I bet ebuyer are quaking in their boots over that harsh punishment

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    Re: News - Ebuyer "misleads" customers with favourable reviews

    Is anyone really suprised by this?

    An industry standard I'd have thought.

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    Re: News - Ebuyer "misleads" customers with favourable reviews

    OCUK and Savastore (watford electronics or what ever) do this too. Just two i know of.

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    Now 100% Apple free cheesemp's Avatar
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    Re: News - Ebuyer "misleads" customers with favourable reviews

    I'd agree this is pretty common. I'm not even sure I trust Amazon and play never to do it...
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    Re: News - Ebuyer "misleads" customers with favourable reviews

    Haha I bought one of those. It's pretty good.

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    Re: News - Ebuyer "misleads" customers with favourable reviews

    OcUK definitely do out of 3 reviews ive posted two were not so good and one was a top rating guess which was the only review that made it?

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    Re: News - Ebuyer "misleads" customers with favourable reviews

    I noticed a few websites seem to do this, its not all bad though as often those reviews contain information not included in the product description and can help towards making a purchasing decision.

    I don't think i've ever bought anything from one of these sites that i've not been happy with.
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    Re: News - Ebuyer "misleads" customers with favourable reviews

    Why is this news? I had always assumed most sites did this, I just read them for extended product info, sometimes people mention useful to know things like hidden functions or extra use-cases. If want a proper critical evaluation then go a review site, if can't find a proper product review then think carefully before splurging.

    The sad fact is many 1* reviews are just written by idiots who can't RTFM, so even if they weren't filtered you can't trust Jo Public to have an informed and useful opinion. I've even seen product reviews giving it 1* because it was late getting delivered, then at the end they say "but the deviceX is amazing" - how do these people manage to get out of bed in the morning.

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    Re: News - Ebuyer "misleads" customers with favourable reviews

    This is a big problem with online retailers right now. I have had reviews rejected from ebuyer and 7dayshop. One of my negative comments was regarding the F&H brand that is actually an ebuyer rebadge

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    Re: News - Ebuyer "misleads" customers with favourable reviews

    Quote Originally Posted by kingpotnoodle View Post
    Why is this news? I had always assumed most sites did this, I just read them for extended product info, sometimes people mention useful to know things like hidden functions or extra use-cases. If want a proper critical evaluation then go a review site, if can't find a proper product review then think carefully before splurging.

    The sad fact is many 1* reviews are just written by idiots who can't RTFM, so even if they weren't filtered you can't trust Jo Public to have an informed and useful opinion. I've even seen product reviews giving it 1* because it was late getting delivered, then at the end they say "but the deviceX is amazing" - how do these people manage to get out of bed in the morning.
    I'd agree with this to a certain extent but I wished I taken note of the poor reviews for polycell smoothover! I just assumed it was down to people not following instructions/using incorrect tools/rushing etc but the product really was as bad as reviewed.
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    Re: News - Ebuyer "misleads" customers with favourable reviews

    Quote Originally Posted by cheesemp View Post
    I'd agree with this to a certain extent but I wished I taken note of the poor reviews for polycell smoothover! I just assumed it was down to people not following instructions/using incorrect tools/rushing etc but the product really was as bad as reviewed.
    Perhaps if a product had loads of nearly all negative reviews I'd smell a rat, but otherwise I'd go looking for a pro's review. I don't know if such a thing exists for painters and decorators!

    Point is though I don't trust user reviews, if they're all positive then it's probably filtered, if there are negative ones it might just be hard to use or need some skills which those reviewers lacked - I probably won't suffer that problem if it's tech... of course if it was reviews for beauty products then I might lack the skills, I don't buy them though, even though I need them!

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    Re: News - Ebuyer "misleads" customers with favourable reviews

    Quote Originally Posted by semo View Post
    This is a big problem with online retailers right now. I have had reviews rejected from ebuyer and 7dayshop. One of my negative comments was regarding the F&H brand that is actually an ebuyer rebadge
    Sadly quite a lot of companies do that - stick a German-sounding name on their own-brad crap and sell it at an inflated price. In this case it seems it's meant to sound like Bang&Olufsen...

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    Re: News - Ebuyer "misleads" customers with favourable reviews

    Ocuk do exactly the same. No review that is negative for any product ever gets published.

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    Re: News - Ebuyer "misleads" customers with favourable reviews

    Screwfix is the only one I can think of where there are plenty of useful negative reviews.

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