News - Intel plans 2012 assault on mobile market with restructure

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Intel prepares for introduction of x86 Medfield chip with company restructure.

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"Intel faces a tough road to compete against ARM in 2012, but the Santa Clara-based corporation is preparing for the new year by focusing on a strategy to penetrate the mobile market by forming a new Mobile Division."

How are they going to compete in market that has already made it's decision? They missed that boat by about 10 years.

I'd like to thank Steve for adding full names for the abbreviations used, it was a joy to read :D

I kind of agree with abaxas, I think it will be very difficult for Intel to get significant market share in mobile devices but I think it has an opportunity to get it's foot in the door with Windows 8 and the new diversity found in mobile platforms. If netbooks and tablets weren't around I'd say they didn't have a chance at all but with the need for extra performance more than low power I think ARM hasn't been good enough to fill that need, at least not quickly enough to shut Intel out.

It will be interesting to see how Intel does because they have the marketing might to push their way through like Apple do.

It annoys me to think that Intel will try and stamp their ISA on the Mobile Market. I know that x86 isn't as much as a drawback as it previously was (in terms of die space) but having two competing ISA's on the same platform is just begging for consumer confusion.