News - Flash memory makers team up to protect HD content on SD cards

[HEXUS]

New DRM scheme for SD cards to facilitate viewing of HD content on range of devices.

Read more.

[Scribe]

Makes sense given the fast dropping price of flash storage and the increasing presence of download services. Now BT just needs to hurry it up with its fibre roll-out (sorry Virgin Media but if you can't even be bothered to extend your cables to my nearby street 100/200Mbps means nothing to a lot of people).

[scaryjim]

There's already a DRM scheme that allows you to watch HD content on a variety of devices - it's called NO DRM!

[crossy]

There's already a DRM scheme that allows you to watch HD content on a variety of devices - it's called NO DRM!

Or as our American cousins call it ... the honor system

Presumably the folks involved with this DRM haven't cottoned onto the facts that (a) DRM schemes are usually broken by the very people they're put in place to protect against; and (b) most consumers hate DRM schemes more than the credit card bills they'll get at the end of this month!

[miniyazz]

So, just to clarify: currently the only way to watch an HD film on my phone is to pirate it?