News - AMD feels the GeForce, cuts Radeon HD 7900 series pricing

[HEXUS]

Throws in some free games, too.

Read more.

[shaithis]

About time.

Now we just need nVidia to follow suit and make AMD drop prices again....then all the new cards might actually be selling for what their worth.

[J3FFW1SH]

About time.

Now we just need nVidia to follow suit and make AMD drop prices again....then all the new cards might actually be selling for what their worth.

I will +1 that - very hard to justify the cost of the newest cards even though they offer blistering performance.

[Goldfish92]

I will +1 that - very hard to justify the cost of the newest cards even though they offer blistering performance.

Back in the day paying for the premium card actually seemed to make a difference to graphical fidelity in games... nowadays it just means more FPS without too much discernible difference to quality imo. I could never justify spending more than £200 on a graphics card now, but that may be because I am a student :-P

[banalac]

It's still quite expensive!

[Jedibeeftrix]

a 1GHz overclocked* 7970 for £360 with three free games is a deal i can't pass up.

* inc 10% discount code from OCuk.

[Noxvayl]

That is an amazing offer, if I was planning to purchase a graphics card this year I would pounce at this offer. Helps that all the games being offered are high quality and recent.

[Terbinator]

"The price cuts don't change our performance evaluation" - well no they wouldn't, but you could have at least altered the prices to make them more accurate now if you're going to link to it.

[Clydonian]

sweet timing, i was for buying one on thursday...

[Animus404]

I wish they'd drop the price of the 7870.

[AGTDenton]

Back in the day paying for the premium card actually seemed to make a difference to graphical fidelity in games... nowadays it just means more FPS without too much discernible difference to quality imo. I could never justify spending more than £200 on a graphics card now, but that may be because I am a student :-P

I think we can thank consoles for this, games used to be designed for PC then ported to Console. Now its designed for Console then ported to PC. This means the engines change less frequently and less harshly as the hardware in consoles remains mostly the same from birth. It seemed in the old days of PC Gaming you had to have a new engine for a sequal which meant a new graphics card. I've had the same graphics card now since MW2 and have not desperately needed to change yet. Glad im waiting for things to settle down with latest cards before I make a move.
Also today we see a lot of spin offs and DLC's so the engine has to remain the same for some time.

[Clydonian]

sweet timing, I'm was for buying HD7970 on thursday, its nice when nice things happen lol

[Hicks12]

Good times, although for me i couldnt care less about the games and id much rather them knock off an extra £30 with no games... ill choose which games ill buy , would be nice to see the 7950 appearing at £270!.

Still, i will await for it to be cheaper or next year... hmm decisions

[lkarunan]

Isn't healthy competition great? Bring on the rest of the 6xx range.

[Parm]

Article's been updated. HD 7970 now available for £350 at Scan.

[superlattice09]

too expensive still

don't think I'll ever buy anything at that price range.