News - Everything Everywhere 4G event on eve of iPhone 5 reveal

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Looks like great timing for the UK’s Orange and T-Mobile partnership.

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What an utterly stupid name for a company....

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Originally Posted by Andehh

What an utterly stupid name for a company....

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Agreed; not exactly short and snappy is it?

It beats Something Something UK, launching a brand isn't cheap, seems like a clever/crafty/sh@tty way to prevent orange and t mobile customers acessing the lte network, especially in the early days when the cells maybe larger whilst transmitters are still being rolled out.Orange/t mobile customer services can just say "oh no you can't use theirs, they're a seperate company. Eventually when 4g isn't classed aspremium they'll rebrand the whole company as EE or realise the name is sh@t and come up with a new one, probably Something Something UK!

I'm hoping to get some clarity of EE's strategy after this event.

Right now EE are just the parent company for T-Mobile UK and Orange UK. Over the past couple of years they have been combining back office operations as well as the networks, to the extent that I really never know if I'm connected to "Orange" or "T-Mobile". I hope they will eventually get to the stage that the actual network is Everything Everywhere and the two brands are virtual networks running on top (like Tesco does with O2). Network coverage will be fantastic at that point.

EE also stated they will be launching a third brand in the UK later in the year. I wonder if this is it? Perhaps this third brand isn't a new network (they didn't say it was going to be, they said it was a "brand"), but their name for their 4G network which will be available to both T-Mobile and Orange customers on a 4G plan. Of course 4G is going to be a premium service, it's a premium product.

Perhaps instead of choosing to save one of the existing brands and ditch the other, they have decided to go with a brand new one (it won't be EE, that is the parent group) that will eventually mean they don't need the older two and they both disappear.

I think we all know that Everything Everywhere will milk this opportunity and take the chance to rip off the consumer.

They've also signed a deal with Nokia to have exclusive rights to the new 920 - guess the chances of getting this phone a good value tariff is now out of the question. Shame