All my local Gamestations went kaput during the last round of closures, so the re-branding doesn't matter to me. I still have an occasional browse in the remaining GAME stores, but I haven't bought anything from them this year. All my games have been bought from Steam so far this year, mostly in their last big sale. Also, the PC games section in my local HMV continues to shrink, and it looks as if they're going to do away with it completely.