News - Google’s UK search market share dips under 90 per cent
Quote:
It had previously enjoyed over 90 per cent market share for five years in a row.
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Re: News - Google’s UK search market share dips under 90 per cent
Somehow I really doubt this will concern anyone at Google, until it develops into a trend over several months it's rather easily dismissed as statistical variation and short term effects. It would also need to come from more than one net analysis firm...
The big G is the go to place for search in 'the West' and will be hard to dislodge, it's one of those rare dominances that results in the company name becoming a verb in common parlance. People don't say "I will bing! it".
Re: News - Google’s UK search market share dips under 90 per cent
They did everything they could to make 'Bing!' a verb - even getting American TV series to have actors hold mobile phones and 'Bing!' their searches.
http://searchengineland.com/yes-people-do-say-bing-it-barely-42281
The only impact worth noting for its success however was the obfuscation of changing search providers in Internet Explorer, and making 'Bing' the default (and in some cases only) search for their Mobile phones, XBox 360, and Surface bollocks.
It will trend and take some market share, but the best way (the only way) to make this work is to build a better search engine than Google. I.e. it's "never gonna happen!"
Re: News - Google’s UK search market share dips under 90 per cent
