You're possibly/probably right in the ad-creep. On the other hand the official justification for GS was to provide easier/faster access to your Google "experience"
And there
are the options in there to turn
off location tracking and ad-mob ads - which surely has to be a good thing?
Not having a go at you, but it really amuses me that there's still folks who bleat on in forums about "how dare Google" splat ad's here, there and everywhere and Chrome, Drive etc need to be free
and ad-free. Not realising, of course, that all these goodies need to be paid for in some way.
