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Thread: News - Virgin Media forced to drop “unlimited” broadband ad claim

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    News - Virgin Media forced to drop “unlimited” broadband ad claim

    "Immoderate" throttling following the passing of a usage cap disqualified Virgin’s claims.
    Read more.

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    "Unlimited", that's a word that gets abused far to often. Virgin Media CEO Neil Berkett also stated back in 2008 that Net Neutrality is rubbish (not sure if I can say that word? haha). This company are the enemy. Avoid them.
    Last edited by peterb; 28-03-2013 at 09:55 AM. Reason: Swear filter - you can't.

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    Pretty comprehensive table though, how many other providers publish something like that?

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    Despite this decision, how the ASA consider unlimited to have any meaning other than unlimited is beyond me.

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    Grumpy and VERY old :( g8ina's Avatar
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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    And is Sky "truly unlimited" too does anyone know ?
    Cheers, David



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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    The politest thing that can be said about the ASA is that it is staffed by a complete bunch of t##ts. Unlimited has an ordinary dictionary definition - without limits.

    Whether or not most people would recognise the limits is not the point. If something has limits it should be illegal to advertise it as "unlimited"

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    Firstly I can see why (by literal definition) a throttle is an imposed limitation to the service. However, until I had read articles like this one, I always thought unlimited applied to the fact that they don't cut you off (as some companies do when you reach their cap), only slow you down if you are caning it (ostensibly so that a few super-users aren't hogging all their bandwith at peak times etc. etc.

    I have been affected by throttles in the past, but the throttles were always set high enough that I thought of them as 'fair'. The exception to this in my view was when you were on the highest tier service they provided. At this point, there is no higher tier that you could be expected to upgrade to if you were a heavy user, and unlimited should truly mean unlimited!

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    ...I'd also note that I'd rather have a 5h throttle imposed for heavy short-term use than a throttle that was applied until the end of the month, as some companies did (do?) when you hit their cap.

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    Quote Originally Posted by g8ina View Post
    And is Sky "truly unlimited" too does anyone know ?
    I understand it to be, yes. Last time I checked, they regard themselves as not having a fair usage policy. If they do have one, it doesn't limit by quantity of usage.

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    And this excludes stuff like nntp, that's throttled irrespective of the caps.
    My "100 Mbit/s service", that used to quite happily bounce along at 12MB/s, now hovers around 3MB/s

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    Its better than it used to be. I was on their 10Mb service up to a while ago and the reductions were around 75% with considerably less allowance (easily reached with Steam etc). However has to be said the service was pretty solid and had few complaints apart from all the great offers for "new customers only". Had to cancel pending a move so will have to see what offers are available later, can certainly say that using my 3 mobile for internet just sucks.

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    The caps seem high, but in actuality they aren't, not if we are heading for a digital distribution economy. For example BioShock Infinite (which I received with my new graphics card) was a 15gb download. Steam allowed me to max out my circa 75mb connection at just over 9mb a sec, and it was downloaded in around half an hour. That would be enough to hit a speed restriction on Virgin.

    (For clarity I'm on BT Infinity, the unlimited option. I haven't yet noticed global throttling (though I'm sure there will be throttling of certain services).)

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    were on sky fibre (not the plus though) - we run at 40/10 - streaming hd content on lovefim , youtube , multiple games on various devices and haven't noticed any throttling as yet

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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    Quote Originally Posted by g8ina View Post
    And is Sky "truly unlimited" too does anyone know ?
    I've been on sky boradband almost continuously since about 2009. They have been advertising as unlimited for years now. But they used to throttle my speed by 50%! I had to keep hassling them about it and left their service for a bit. But these days they seem to be pretty good. I'm not a real majorly heavy user though so maybe I just don't get throttled by them (how funny does that sound? haha). I do a lot of web browsing/email/youtube stuff everyday, usually download a game from steam each month or two, and the odd program here and there. So I'm guessing I'm only going through about 30GB a month or something? While I'm on that note - can anyone tell me a good program for monitoring the total amount of data I send and receive? Would be interested to see my monthly totals! Also if anyones speeds get throttled by sky I'd like to hear too.

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    I was always under the impression that VM media were always unlimited. Now thay its known to be throttled, might explain why my networks connection seems slow after a days netflix and gaming.

    I'm an age where games and videos are being downloaded, HD movies ,games.and TV shows being the biggest data hog, surely the caps are just too low.
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    jim
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    Re: News - Virgin Media forced to drop “unlimited” broadband ad claim

    Quote Originally Posted by deejayburnout View Post
    I was always under the impression that VM media were always unlimited. Now thay its known to be throttled, might explain why my networks connection seems slow after a days netflix and gaming.

    I'm an age where games and videos are being downloaded, HD movies ,games.and TV shows being the biggest data hog, surely the caps are just too low.
    Their old top packages were, I remember getting a truly unlimited 50Mb package. That was all canned about a year ago though.

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