News - Qualcomm plans Snapdragon branding effort to build loyalty

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Also the Snapdragon 800 processor should be in mass production by the end of May.

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I think the fact that ARM is licensed tech, and it moves so quickly that people are less likely to even care what SoC is in their phone. So I guess they'll have a hard time convincing people of their worth over Exynos Tegra 3/4/5 or whatever

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Originally Posted by 3dcandy

I think the fact that ARM is licensed tech, and it moves so quickly that people are less likely to even care what SoC is in their phone. So I guess they'll have a hard time convincing people of their worth over Exynos Tegra 3/4/5 or whatever

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I'd much prefer a branded ARM SoC in my phone/tablet/notebook-thing than something unbranded -for the simple reason it's much easier to gauge performance.

Fair point, but I really meant amongst the branded SoC's there isn't much loyalty