News - Qualcomm plans Snapdragon branding effort to build loyalty

[HEXUS]

Also the Snapdragon 800 processor should be in mass production by the end of May.

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[3dcandy]

I think the fact that ARM is licensed tech, and it moves so quickly that people are less likely to even care what SoC is in their phone. So I guess they'll have a hard time convincing people of their worth over Exynos Tegra 3/4/5 or whatever

[tickedon]

I think the fact that ARM is licensed tech, and it moves so quickly that people are less likely to even care what SoC is in their phone. So I guess they'll have a hard time convincing people of their worth over Exynos Tegra 3/4/5 or whatever

I'd much prefer a branded ARM SoC in my phone/tablet/notebook-thing than something unbranded -for the simple reason it's much easier to gauge performance.

[3dcandy]

Fair point, but I really meant amongst the branded SoC's there isn't much loyalty