News - Yahoo shuts Mail Classic, users must agree to being Scroogled

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When you ‘upgrade’ you must accept a new Scroogling privacy policy.

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Read more.

I tried the new Yahoo mail and it kept logging out or crashing my browser. When I submitted the fault it said use a different browser!

I have been using Opera for years now and won't change it just because they won't sort issues out. Been using my Googlemail more and more lately gradually phasing out both Hotmail and Yahoo.

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When you ‘upgrade’ you must accept a new Scroogling privacy policy.

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Please, please stop using Microsoft marketing terms that don't involve Microsoft or Google.

It's was a terrible bit of marketing when it was aimed at Google. It's even worse when people use it against other companies.

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Originally Posted by Agent

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When you ‘upgrade’ you must accept a new Scroogling privacy policy.

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Please, please stop using Microsoft marketing terms that don't involve Microsoft or Google.

It's was a terrible bit of marketing when it was aimed at Google. It's even worse when people use it against other companies.

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Totally agree, it's right down in the pits with such idiocies as "Micro$oft" and referring to companies by using their stock code which outside financial trading discussion I can only assume is a not so subtle dig at them being money oriented. It has no place in any standard of journalism.

Especially irrelevant when the customer is actually being "Yahoong out to dry" (see what I did there, crap isn't it).

Free service, quite reliable, what do you expect for £0.00

The privacy is a bit "meh" and not the real deal breaker given that I also use Google Mail.

The reason I stuck with Yahoo Classic, is because I did not like the new interface. I am not sure if they changed it since, but there were a bunch of little things I didn't like with it, such as being able to just hit back on the Browser button to.. go back. The reason I stick with Yahoo is because Gmail for segregation (different purpose), and I don't want to have to log out/in on one more account (it's pretty annoying especially when, for instance, using Google discussion groups or YouTube). As for why Yahoo and not Hotmail, mainly because at one point in the very early days (pre-Gmail), my Hotmail got spammed to hell, and Lycos Mail had a rubbish interface. Lately though, my Yahoo mail is getting a lot of spam, and a couple routinely go past their filters (which never did until recently). It's tempting me to jump ship, though I am not sure where to.

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Originally Posted by Agent

It's was a terrible bit of marketing when it was aimed at Google. It's even worse when people use it against other companies.

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Why?

It's a good use of the term I think, as Yahoo are being more like google. Google profits massively from peoples knowledge, I find gmail far more despicable than facebook, as gmail will model people who are outside of their network.

I just don't see why so few people are able to cough up the £5 a year email hosting costs....

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Originally Posted by TheAnimus

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Because I utterly despise the marketing people who come up with new words to try and be 'hip', which the vast majority of the time will fail.

If you say "Scroogle" to the average person, they will look at you like a nutter. In a few years / months time when the term is dead, people will come across articles like this and wonder WTF the author is on about. It has no place outside of the scope of Google vs Bing.

It reminds me of the stupid B&Q advert that's doing the rounds at the moment: https://www.youtube.com/watch?v=lbOie52FgS0
'Do you hate these marketing terms? Are you fed up of them....we're different....HANDY PRICES!!!'.

Marketing like this makes me irrationally angry. I'm well on my way to joining you in that cauldron.

I don't doubt for a second they might have a point - that's not my issue. It's the crap they wrap it up in.

Great, now I don't know where to go, Google read all my emails, yahoo is now crap, and my Hotmail has been hacked multiple times, I don't know where to turn :S

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Originally Posted by Wozza365

Great, now I don't know where to go, Google read all my emails, yahoo is now crap, and my Hotmail has been hacked multiple times, I don't know where to turn :S

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I've been working on the theory that someone probably reads most of my emails at some point: it's about as secure as a postcard unless you're using some form of encryption. As such I'm reasonably happy to use GMail.

easy, buy your own domain and have your own email :D

i did that and then decided to use gmail with it. they can read it if they want, it is only an advertising robot and obvious anti terrorism stuff. aimed some good ads at me so far :)

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Originally Posted by Agent

If you say "Scroogle" to the average person, they will look at you like a nutter. In a few years / months time when the term is dead, people will come across articles like this and wonder WTF the author is on about. It has no place outside of the scope of Google vs Bing.

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+1 on this, I dislike the childishness of the term and that some of the big tech sites have taken it up and thereby assisted Microsoft in their attempts to make it go viral. :( What is it actually supposed to mean anyway ... Scrooge+Google; Scan+Google; etc?

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Originally Posted by Agent

It reminds me of the stupid B&Q advert that's doing the rounds at the moment: https://www.youtube.com/watch?v=lbOie52FgS0'Do you hate these marketing terms? Are you fed up of them....we're different....HANDY PRICES!!!'.

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You're not alone in hating that advert ... when it came up in conversation recently, the comment was made that "B&Q says 'handy prices' ... isn't that street speak for shoplifting?". Which made me smile.

Don't use Yahoo Mail at all now - I used it for a while and then got a complete flood of spam and eventually got tired of trying to fight it. I've got (paid for) proper mail accounts but also have GMail and Hotmail/Outlook accounts because I got those as a side-effect of other things (Android devices and XBox respectively).

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Originally Posted by aeonf242

Free service, quite reliable, what do you expect for £0.00

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I expect to be able to keep my private emails private. Byu all means send me ads, just don't rape me while doing it.

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Originally Posted by HEXUS article

Will this policy change prompt any readers to abandon Yahoo Mail?

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Yes.

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Originally Posted by TheAnimus

Why?

It's a good use of the term I think, as Yahoo are being more like google. Google profits massively from peoples knowledge, I find gmail far more despicable than facebook, as gmail will model people who are outside of their network.

I just don't see why so few people are able to cough up the £5 a year email hosting costs....

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On that last point, it's a fair comment for people reasonably net-literate, but it's daunting for many that aren't, even assuming they know you can actually do it in the first place.

So much is shoved at us as being easy-to-go, tight out of the box. You open a broadband account with major suppliers and there's a decent chance it'll come with email set up that just works. So it must be good, right, or Sky/Virgin/BT etc wouldn't do it???

Personally, I keep several domains, for different purposes, and one of them is personal mail. I've lost track of how often I've tried to explain the advantages of hsving your own domain and either redirecting mail to whatever service you want, up just picking it up yourself. And for those non-net-literate users, their eyes often just glaze over.

For the vast majority of users on a site like HEXUS, that approach is both obvious and trivial, but for those of us on the inside, it's sometimes hard to remember that the vast bulk of the population are on the outside.


And that brings me neatly to "Scroogling".

I don't, and never have, written for HEXUS. I have absolutely NO involvement on the editorial side, and I find out about articles at the same time as everybody else in the world that isn't HEXUS staff.

So my comment here is personal view, and should not be seen as in any way a HEXUS view, or response.

Despite not writing for HEXUS, I've written thousands of articles for publications all over the world. One principle remains fundamental .... you have to understand who the readers of a publication typically are, and you write to that audience. That determines both the style of the writing, and the level of reader knowledge you can assume. If I write on the same subject for Byte (when it existed) and, say, the Telegraph, it'll be two very different articles, as indeed it would for the Sun and Telegraph. If I wrote in a Sun style for the Telegraph, you WILL generate complaint letters. I speak from direct experience, and I didn't go anything like as far as "Sun style" with the Telegraph piece.

So ..... while I personally don't like "Scoogled", and to be honest regard it as a collossal piece of hypocrisy by MS, I do understand it's use as a kind of shorthand, given that the bulk of the target audience of this piece will know exactly the marketing ethos it refers to.

I probably wouldn't have used it, but I certainly don't think it's inappropriate.