In laptops mostly efficiency with enough power to do heavy work when needed (so I'm fine with the drop from 65W to 45W CPUs but lower than that is pushing it), as for desktops I need raw power, electricity is no concern but having renders and video conversions finish in a reasonable time is. Case in point a recent movie encode took two and a half days on my i5 quad, far too long for me, give me a billion cores at a bazillion gigahertz and if I need a peltier stack and watercooling that's just a sign that it's capable