News - Google leads $542M funding round into startup Magic Leap

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The light field 'cinematic reality' company puts Google into the competitive VR space.

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Where can I buy stock in this !

Hmm I don't find the elephant video entirely convincing:

1- Elephants generally can't fly by kicking their legs
2- Even a typical baby elephant could not fit in a persons hands.

The effect is mighty impressive though!

So far they're released naff-all of substance publicly. The patents they've filed have been for an interesting implementation of a light-field display (using mobile zone-plates in place of fixed lenses), but their nonsense about "it's not AR, it's 'cinematic reality'" and complete falsehoods in their statements about other technologies (e.g. claiming that the Rift produces 'flat images') leaves me wary.

Give the model a shadow and it'll look even more amazing.