Google restructures, becomes part of Alphabet

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Larry Page and Sergey Brin to run Alphabet while Sundar Pichai runs Google.

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Read more.

What're the chances that the real reason is to do with the EU antitrust rumblings?

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You can find the Alphabet home page at abc.xyz. If you inadvertently type in abc.wtf you will be redirected to Microsoft's Bing.

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Well done Microsoft, 10/10 for humour, sorry "humor".

Going to agree with the various stock markets, splitting Google to become part of the Alphabet group probably makes sense, although I'm sure that there's an argument that perhaps they didn't go far enough and that Android should be split into an Alphabet sub-business too.

Although, (rhetorical question), why does this article keep bringing to mind a certain Poirot story...

The best part of abc.xyz is the cubes on the right inadvertently spelling out M A D S E K Z.

[QUOTE=crossy;3415]

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I'm sure that there's an argument that perhaps they didn't go far enough and that Android should be split into an Alphabet sub-business too.

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Wouldn't look good in the financials though - one div making no money directly (you don't buy Android), one div reaping the reward (adverts) driven to it by the first.

Have you guys seen what Chrome has to say about the domain https://abc.wtf !! https://goo.gl/photos/x5J6XpETpCWMRpWv7

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Originally Posted by goldcd

Wouldn't look good in the financials though - one div making no money directly (you don't buy Android), one div reaping the reward (adverts) driven to it by the first.

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Then again, I'd assume that the labs group would either be on a loss or, more likely, a very, very small profit. That's the nature of research - sometimes it pays, other times it doesn't. But don't the labs pass their "finished products" onto other groups to finish and monetize? So the "Android" group would become just a licensing and IP holder.

I think a big part of this is that they want to be able to develop Nest etc. as their own brands, rather than being "The Google Thermostat" or "The Google Car". This should make it much easier for Google to spin these firms out / sell them on once their growth slows down. That means that Google can focus on being an incubator for crazy ideas, growing them and then 'harvesting' them once they've got boring. All this means £££ for the shareholders, who, after all, only care about increasing share price.