Cooler Master instigates branding and design overhaul

[HEXUS]

With a renewed focus on customisation and modularity across its entire product range.

Read more.

[cjs150]

"The customisation elements of the MasterLiquid series include giving users the flexibility to expand the loop, change coolant colour and presumably, at a later date, add in a variety of other compatible parts from the MasterLiquid series such as additional radiators."

Or to put it another way, you can build a fully custom water cooling loop using only cooler master products in exactly the same way you already can with Bitspower and others. Not exactly ground breaking!

[RyanM]

"The customisation elements of the MasterLiquid series include giving users the flexibility to expand the loop, change coolant colour and presumably, at a later date, add in a variety of other compatible parts from the MasterLiquid series such as additional radiators."

Or to put it another way, you can build a fully custom water cooling loop using only cooler master products in exactly the same way you already can with Bitspower and others. Not exactly ground breaking!

Well fundamentally it is no different to other custom watercooling brands, agreed, but it's a step forward from the closed-loop solutions like Seidon. Also, it is mentioned just before that quote that these parts will be mount-compatible with Master cases so you can mount a tower reservoir in place of a hard drive cage using the same mounting mechanism

[azrael-]

The message of the MasterCase 5 seems to be "you can have it in any style you want, as long as that style is 'Gamer'". A bit like with the old Ford T, which you could get in any colour as long as that colour was black.

Apart from that the case reminds me a bit of the old Lian Li PC-P50 (or its cheaper Lancool variants).

I'm a bit intrigued by the MasterSounds headphone/-set prototype. AFAIK only AIAIAI make something similar with their TMA series (currently the TMA-2).

[djsarcher]

Will be interesting to see where this goes. Seem's like they could end up chasing a very small audience with this line, as most people I know just throw a component in their black box case and aren't too worried about tweaking things.

[RyanM]

The message of the MasterCase 5 seems to be "you can have it in any style you want, as long as that style is 'Gamer'".

I agree to an extent but CM did hint that there would be a Silencio-style option for MasterCase in the future, MasterCase 5 is just the starting point.

[azrael-]

I agree to an extent but CM did hint that there would be a Silencio-style option for MasterCase in the future, MasterCase 5 is just the starting point.

Perhaps it's just because I'm biased due to my affinity for stylish and elegant cases...

I'll be interested to see what CM comes up with next. I *do* like a lot of their products, actually.

[GregglesB]

Cool direction to go in. I don't mind the rebranding but would have preferred them to keep it simpler though. Are the Air, Liquid, and individual peripheral suffixes really necessary? Like MasterCool for cooling components, Master Gear or Gaming for peripherals?