Results 1 to 8 of 8

Thread: Cooler Master instigates branding and design overhaul

  1. #1
    HEXUS.admin
    Join Date
    Apr 2005
    Posts
    28,806
    Thanks
    0
    Thanked
    1,863 times in 636 posts

    Cooler Master instigates branding and design overhaul

    With a renewed focus on customisation and modularity across its entire product range.
    Read more.

  2. #2
    Senior Member
    Join Date
    Jul 2005
    Posts
    411
    Thanks
    0
    Thanked
    15 times in 11 posts

    Re: Cooler Master instigates branding and design overhaul

    "The customisation elements of the MasterLiquid series include giving users the flexibility to expand the loop, change coolant colour and presumably, at a later date, add in a variety of other compatible parts from the MasterLiquid series such as additional radiators."

    Or to put it another way, you can build a fully custom water cooling loop using only cooler master products in exactly the same way you already can with Bitspower and others. Not exactly ground breaking!

  3. #3
    Registered+
    Join Date
    Nov 2014
    Location
    London
    Posts
    55
    Thanks
    1
    Thanked
    16 times in 10 posts
    • RyanM's system
      • Motherboard:
      • ASUS Z77-A
      • CPU:
      • Intel Core i7-4770K @ 4.5GHz
      • Memory:
      • 2 x 4GB G.Skill TridentX 2400MHz
      • Storage:
      • 250GB Samsung 840 Series SSD, 1TB Samsung F3 HDD, 1TB WD HDD, 2 x 2TB WD Red HDDs
      • Graphics card(s):
      • AMD R9 270 @ 1.15GHz
      • PSU:
      • Corsair AX760i
      • Case:
      • Aerocool DS200 Red with Noctua & Noiseblocker Fans, Lamptron CW611 fan controller
      • Operating System:
      • Windows 8.1 64 Bit w/ Classic Shell!
      • Monitor(s):
      • LG IPS224 (22" 1080p), LG IPS234 (23" 1080p), Acer S221HQL (22" 1080p)
      • Internet:
      • Plusnet fibre broadband 80/20Mbps Download/Upload

    Re: Cooler Master instigates branding and design overhaul

    Quote Originally Posted by cjs150 View Post
    "The customisation elements of the MasterLiquid series include giving users the flexibility to expand the loop, change coolant colour and presumably, at a later date, add in a variety of other compatible parts from the MasterLiquid series such as additional radiators."

    Or to put it another way, you can build a fully custom water cooling loop using only cooler master products in exactly the same way you already can with Bitspower and others. Not exactly ground breaking!
    Well fundamentally it is no different to other custom watercooling brands, agreed, but it's a step forward from the closed-loop solutions like Seidon. Also, it is mentioned just before that quote that these parts will be mount-compatible with Master cases so you can mount a tower reservoir in place of a hard drive cage using the same mounting mechanism

  4. #4
    I'm special azrael-'s Avatar
    Join Date
    Jan 2014
    Location
    Aarhus, Denmark
    Posts
    990
    Thanks
    58
    Thanked
    94 times in 83 posts
    • azrael-'s system
      • Motherboard:
      • ASUS P8C-WS
      • CPU:
      • Intel Xeon E3-1245v2 3.4 GHz
      • Memory:
      • 16 GB ECC DDR3 1333 MHz
      • Storage:
      • 256 GB Samsung 830, 1 TB Samsung 850 EVO, 12 TB WD HDDs
      • Graphics card(s):
      • eVGA GTX 1080 SC Gaming, 8 GB
      • PSU:
      • Seasonic X-Series 560W
      • Case:
      • Corsair Obsidian 550D
      • Operating System:
      • Windows 7 Pro x64
      • Monitor(s):
      • Acer Predator XB271HU
      • Internet:
      • VDSL 55/12 Mbit/s

    Re: Cooler Master instigates branding and design overhaul

    The message of the MasterCase 5 seems to be "you can have it in any style you want, as long as that style is 'Gamer'". A bit like with the old Ford T, which you could get in any colour as long as that colour was black.

    Apart from that the case reminds me a bit of the old Lian Li PC-P50 (or its cheaper Lancool variants).

    I'm a bit intrigued by the MasterSounds headphone/-set prototype. AFAIK only AIAIAI make something similar with their TMA series (currently the TMA-2).

  5. #5
    Registered+
    Join Date
    Oct 2013
    Posts
    67
    Thanks
    0
    Thanked
    3 times in 3 posts
    • djsarcher's system
      • Motherboard:
      • MSI G45 Z77
      • CPU:
      • intel 4670K
      • Memory:
      • 8GB 2666MHz
      • Storage:
      • 120GB Crucial M500
      • Graphics card(s):
      • Powercolor R270 1GB
      • PSU:
      • Corsair TX650
      • Case:
      • Antec 300
      • Operating System:
      • Windows 8.1 / 10 Preview
      • Monitor(s):
      • 2x Viewsonic 22" 1080p TN
      • Internet:
      • ADSL2+ 16Mb/1Mb

    Re: Cooler Master instigates branding and design overhaul

    Will be interesting to see where this goes. Seem's like they could end up chasing a very small audience with this line, as most people I know just throw a component in their black box case and aren't too worried about tweaking things.

  6. #6
    Registered+
    Join Date
    Nov 2014
    Location
    London
    Posts
    55
    Thanks
    1
    Thanked
    16 times in 10 posts
    • RyanM's system
      • Motherboard:
      • ASUS Z77-A
      • CPU:
      • Intel Core i7-4770K @ 4.5GHz
      • Memory:
      • 2 x 4GB G.Skill TridentX 2400MHz
      • Storage:
      • 250GB Samsung 840 Series SSD, 1TB Samsung F3 HDD, 1TB WD HDD, 2 x 2TB WD Red HDDs
      • Graphics card(s):
      • AMD R9 270 @ 1.15GHz
      • PSU:
      • Corsair AX760i
      • Case:
      • Aerocool DS200 Red with Noctua & Noiseblocker Fans, Lamptron CW611 fan controller
      • Operating System:
      • Windows 8.1 64 Bit w/ Classic Shell!
      • Monitor(s):
      • LG IPS224 (22" 1080p), LG IPS234 (23" 1080p), Acer S221HQL (22" 1080p)
      • Internet:
      • Plusnet fibre broadband 80/20Mbps Download/Upload

    Re: Cooler Master instigates branding and design overhaul

    Quote Originally Posted by azrael- View Post
    The message of the MasterCase 5 seems to be "you can have it in any style you want, as long as that style is 'Gamer'".
    I agree to an extent but CM did hint that there would be a Silencio-style option for MasterCase in the future, MasterCase 5 is just the starting point.

  7. #7
    I'm special azrael-'s Avatar
    Join Date
    Jan 2014
    Location
    Aarhus, Denmark
    Posts
    990
    Thanks
    58
    Thanked
    94 times in 83 posts
    • azrael-'s system
      • Motherboard:
      • ASUS P8C-WS
      • CPU:
      • Intel Xeon E3-1245v2 3.4 GHz
      • Memory:
      • 16 GB ECC DDR3 1333 MHz
      • Storage:
      • 256 GB Samsung 830, 1 TB Samsung 850 EVO, 12 TB WD HDDs
      • Graphics card(s):
      • eVGA GTX 1080 SC Gaming, 8 GB
      • PSU:
      • Seasonic X-Series 560W
      • Case:
      • Corsair Obsidian 550D
      • Operating System:
      • Windows 7 Pro x64
      • Monitor(s):
      • Acer Predator XB271HU
      • Internet:
      • VDSL 55/12 Mbit/s

    Re: Cooler Master instigates branding and design overhaul

    Quote Originally Posted by RyanM View Post
    I agree to an extent but CM did hint that there would be a Silencio-style option for MasterCase in the future, MasterCase 5 is just the starting point.
    Perhaps it's just because I'm biased due to my affinity for stylish and elegant cases...

    I'll be interested to see what CM comes up with next. I *do* like a lot of their products, actually.

  8. #8
    Registered+
    Join Date
    Aug 2015
    Location
    Leeds
    Posts
    31
    Thanks
    0
    Thanked
    0 times in 0 posts

    Re: Cooler Master instigates branding and design overhaul

    Cool direction to go in. I don't mind the rebranding but would have preferred them to keep it simpler though. Are the Air, Liquid, and individual peripheral suffixes really necessary? Like MasterCool for cooling components, Master Gear or Gaming for peripherals?

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •