Dyson's latest innovation is a £299 Supersonic hairdryer

[gagaga]

That's the wife's birthday sorted then.

[DanceswithUnix]

I'd say they do it with marketing, if someone could tell me what makes Dyson's electrical motors "digital" or why they market it using words like no carbon "emissions" then maybe I'll change my mind, until then all i see with Dyson products are marketing at its best, or maybe worst.

I think the "no carbon emissions" is really lame marketing to say that they are brushless, so don't drop bits of carbon crud. That's meh, carbon crud usually stays close to the motor.

The digital bit seems to just mean the device is processor controlled. That seems to be the only way you can make a DC brushless motor, but hats of to the Dyson engineers because making anything spin that fast is hard.

[scaryjim]

Edit to add: for bonus points, can they make two rings of dryers in opposite directions to create a large pingpong collider...

Do you WANT to destroy the world?!

[DanceswithUnix]

Do you WANT to destroy the world?!

Hmm, true. Might need another website to go alongside: http://hasthelargehadroncolliderdest...eworldyet.com/



Actually, what I really want to see is a binbag full of pingpong balls emptied into a hopper fed into one of these. I just don't want to have to pick them up afterwards...

[DeludedGuy]

So basically...having had a good look at it, its basically a Dyson fan which has been shrunk, and what we have also gathered is that James Dyson spends 30 minutes doing his hair every morning.

[tonyd223]

damn - wife just saw this...

[Myss_tree]

Not being a slaphead i do use a hairdryer but no way would i pay (from) £299 for one when you can get a decent one for £25.
Bought a Miele vacuum in preference to a Dyson as they work so much better.

[sirtrouserpress]

I could get a HD6990 and power supply for less and it'll dry my hair just as well

[Corky34]

I think the "no carbon emissions" is really lame marketing to say that they are brushless, so don't drop bits of carbon crud. That's meh, carbon crud usually stays close to the motor.

The digital bit seems to just mean the device is processor controlled. That seems to be the only way you can make a DC brushless motor, but hats of to the Dyson engineers because making anything spin that fast is hard.

That's the thing us geeks can probably see through the marketing BS and say well it could be this or that but it's fairly obvious their trying to associate their product with reducing your carbon dioxide (CO2) emissions and hoping the less informed will conflate the two, anything with digital is probably perceived by your average Jo as being better, more modern, and don't even get me started on bagless vacuums.

[Exetric]

50 months of work, 100 engineers and £38m in research? For a hair dryer? I had to re check the date to make sure it wasn't the 1st.

[peterb]

That's the thing us geeks can probably see through the marketing BS and say well it could be this or that but it's fairly obvious their trying to associate their product with reducing your carbon dioxide (CO2) emissions and hoping the less informed will conflate the two, anything with digital is probably perceived by your average Jo as being better, more modern, and don't even get me started on bagless vacuums.

I've got a Dyson bagless vacuum cleaner - wouldn't go back to anything with bags in.

[iamlorro]

I've got a Dyson bagless vacuum cleaner - wouldn't go back to anything with bags in.

+1

I've got one of the smaller ones. it's ace.

[lumireleon]

is the result of 50 months' work involving over 100 engineers who spent £38m... for a 299 Sterling hairdrier. Then soon you will hear the company is in losses and has to let 5000 employees go home.

[peterb]

is the result of 50 months' work involving over 100 engineers who spent £38m... for a 299 Sterling hairdrier. Then soon you will hear the company is in losses and has to let 5000 employees go home.

In 2013 Dyson's company was worth £3billion, so that research isn't going to bring it down. All technology companies need to invest in reasearch and development, and the technology used in the hair drier may spill over into other areas.

[DanceswithUnix]

That's the thing us geeks can probably see through the marketing BS and say well it could be this or that but it's fairly obvious their trying to associate their product with reducing your carbon dioxide (CO2) emissions and hoping the less informed will conflate the two, anything with digital is probably perceived by your average Jo as being better, more modern, and don't even get me started on bagless vacuums.

Well it should be more efficient than the cheap motors you usually get in electrical goods, so I think I can grudgingly let Dyson off the naff advertising when the underlying technology is actually rather good.

Wonder how long it will be before someone tries strapping one to their engine air intake as a cheap supercharger


Another bagless vacuum user here. As an engineer it just seems to be the correct way to filter air.

[virtuo]

At £300 a go they'd only have to sell 126,000 to get close to turning over that kind of investment. Not sure what the margins are but I don't think they'll struggle selling less than half a million of these worldwide, by which point I'd imagine it'll be profitable.