Nvidia GeForce GTX 1080 unveiled - $599 for table-topping perf

[Corky34]

It cost as much as a mission to Mars and and took many thousands of engineers to build a graphics card that offers 25% more performance for 100 watts less power?

About the same as Intel spends per quarter, although I'm not sure how NVidia got to the several billion range as this link here shows they spend around 300 million per quarter.

[jigger]

I think they should have rebranded Maxwell and sent some engineers to Mars. The accounting and market team seem to already be living in orbit.

[QuorTek]

Thing is it is only 25% better than Titan X... seriously that is really not enough and they are seriously holding back on the good stuff I mean a 1070 would be like at 980/980Ti... think it will be AMD this time for me.... or whichever offer the best solution.

[TODD90]

We are probably going get mugged on pricing as usual

[HW90]

I was waiting to get this generation, as my 670 GTX is getting old.
But why they skipped HBM2?
I am not overhelmed by the specs, I will wait for another year, or just see what AMD will offer.

It wasn't really Nvidia's choice. The production of HBM type memory is very limited and AMD has pretty much monopolised its sales so Nvidia couldn't put HBM2 into the early GTX10xx series as they just don't have access to it.

[ixo]

Pretty nice! I cant wait for either amd's response or their 1080 Ti. can't see myself selling my 980 ti for a card thats barely faster right now.

[iworrall]

It wasn't really Nvidia's choice. The production of HBM type memory is very limited and AMD has pretty much monopolised its sales so Nvidia couldn't put HBM2 into the early GTX10xx series as they just don't have access to it.

I'm guessing there will be a HBM2-equipped "1080Ti" in 6-12 months time.

[HW90]

It wasn't really Nvidia's choice. The production of HBM type memory is very limited and AMD has pretty much monopolised its sales so Nvidia couldn't put HBM2 into the early GTX10xx series as they just don't have access to it.

I'm guessing there will be a HBM2-equipped "1080Ti" in 6-12 months time.

Potentially, although I've heard that the chip would require a redesign in order to make this feasible so I think we'll have to wait until the next generation.

[watercooled]

Does anyone understand what 'founders' edition' is yet? I saw someone over at SA forums suggesting it could be something like an early silicon production run (e.g. a larger then normal risk production run betting they'd get good enough yields to sell them) - getting the card out the door as early as they possibly could but in limited volumes but with the bulk of the cards arriving on the market a bit later? Either that or the stock cooler is insanely expensive?

Another possible explanation - maybe they're not sure what AMD are going to do with pricing, so they've essentially announced two prices - they would have the ability to drag out the price gouging for a while unless AMD arrive early, in which case they can significantly lower the price without investors seeing it as because of competitive pressure?

Or a really simple one; they're fleecing early adopters/loyal fanboys... because they can.

[Tarinder]

The Founders Edition is an Nvidia-manufactured reference card using specially-binned GPUs for extreme overclocking. It will feature a higher core speed out of the box.

EDIT, the Founders Edition, actually, is just a reference card with another name. It is NOT binned and chimes in at reference speeds, according to the latest information from Nvidia. The real question is how Nvidia is charging $100 more. The only way this is feasible is if partner cards are not around on official release day.

[jigger]

The Founders Edition is an Nvidia-manufactured reference card using specially-binned GPUs for extreme overclocking. It will feature a higher core speed out of the box.

Hold up. So what are the performance figures taken off? If it's the GTX1080 -founders edition- That sucks balls. And we all know Nvidia will be sending out only the very best overclocking reviewers edition cards to the journalists.

This is starting to get very fishy.

[watercooled]

Quite - if that's the case then the founders and non-founders can't really be treated as the same card at all so I hope reviewers take that into account.

[jigger]

Quite - if that's the case then the founders and non-founders can't really be treated as the same card at all so I hope reviewers take that into account.

Indeed. Nvidia will have launched 4 new cards. I thought the founders edition would have come with a few bit's and pieces in box or some special packaging maybe.
Binned chips with a 600Mhz overclock on cards all carrying the same 1080 naming scheme is shameless.

[Marc_92]

I am not sure if people know this in this thread but gigabyte have done the exact same thing with their g1 gaming line of cards. The difference between the windforce and g1 gaming cards is just the chip binning. Higher clock chips go to g1 gaming, the rest are used for windforce cards. I thought this was a well known practice. I dont see the problem myself.

[jag272]

id Software apparently also ran a demo of a GTX 1080 running Doom in Vulkan and the performance is pretty impressive. Not something we can use for comparison sake at all since Doom isn't out yet, but interesting still.

[=assassin=]

Looking at the expected prices, I won't be doing any upgrading at all. I kind of hoped the 1070 would be introduced at between current 970 and 980 prices, but it looks like it'll be alot higher. Getting a console seems more and more like a better choice these days, and I may go that way if PC graphics costs become too ridiculous.