Dell increases UK pricing by 10 per cent due to GBP decline

[HEXUS]

Brexit has seen the pound tumble from $1.50 to settle around $1.30, for now.

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[excalibur1814]

Dear Dell,

Screw you.

Thanks,
Someone based in the U.K.

[cheesemp]

Dear Dell,

Screw you.

Thanks,
Someone based in the U.K.

Well what do you expect them to do? The pound is down almost 13% against the dollar. All the PC components are imported and I imagine all in USD. Should they just accept a 13% loss??? I've preordered a 480 after market card as I only expect prices to keep going up...

[aniilv]

Indeed, the rest will follow once stocks get sold out.

[spolsh]

they're not going to be the only one. As long as they lower the prices again if the exchange rate goes higher. Personally I think they'd just see a rise in the rate as a "bonus payment" though.

[outwar6010]

Dear Dell,

Screw you.

Thanks,
Someone based in the U.K.

Blame the brexiters.

[aniilv]

they're not going to be the only one. As long as they lower the prices again if the exchange rate goes higher. Personally I think they'd just see a rise in the rate as a "bonus payment" though.

Depends on competitors, you paint a picture with only one person in it... If nobody else will lower prices why would DELL? They have very competitive pricing so all depends on other manufacturers.

[MaddogPepper]

Dear Dell,

Screw you.

Thanks,
Someone based in the U.K.

I imagine you voted Leave based on the logic you have applied to this comment. Dell have to react to the currency fluctuations, their margin is likely to be between 5 and 10% so a 13% change in currency is very significant

[Bagpuss]

Blame the brexiters.

Personally, I prefer to blame the scumbag parasitic currency traders in London, New York and the rest, playing at their casino economy producing nothing of worth.

[squirrelz]

I notice they weren't lowering prices as the exchange rate headed towards $1.50 though...

[Brian224]

Dear Dell,

Screw you.

Thanks,
Someone based in the U.K.

As the pound has fallen by more than 10%, you should instead be thanking Dell for limiting the price rise to only 10% and taking a hit on the difference.

[Top_gun]

Dear Dell,

Screw you.

Thanks,
Someone based in the U.K.

If you really are based in the UK then you would have heard about the EU referendum and how a Brexit would affect our economy. Perhaps you'll get it when the price of food rises, your energy bill increases, etc. On the other hand, maybe not and you'll end up blaming the immigrants while you reminisce during the good old days of the empire!

PS did you get expert advice on economics from Michael Gove?

[MonkeyL]

No, screw the Brexiter morons.

[AGTDenton]

Personally, I prefer to blame the scumbag parasitic currency traders in London, New York and the rest, playing at their casino economy producing nothing of worth.

I have to agree here, we haven't even triggered Article 50, nothing has in fact changed yet so why on earth the markets have changed so dramatically seems concocted to me.

[wayn3h]

Yes, because everyone who voted leave is a moron....?

Or... how about you go shove that sentiment where the sun doesn't shine and accept that you lost.

QQQQQQQ

[Saracen]

If you really are based in the UK then you would have heard about the EU referendum and how a Brexit would affect our economy. Perhaps you'll get it when the price of food rises, your energy bill increases, etc. On the other hand, maybe not and you'll end up blaming the immigrants while you reminisce during the good old days of the empire!

PS did you get expert advice on economics from Michael Gove?

Current currency variations aren't about economics. They're about a mix of currency speculators, dealers correcting incorrect pre-vote positions that bet on a Remain victory, and lost, and on a degree of nervousness based on uncertainty while we don't even have a PM prepared to commut to a negotiating line.

An element of volatility was obvious. How much, over what period and in what arenas remain to be seen. Also, currency weakening means impirt costs go up, but our exports cost less to foreign buyers, implying a predictable boost to exports, and a boost to the UK economy, industrial output and even jobs. Again, the scale and timetable are harder to predict.

What the overall balance is between the positive and negative impacts are of a seakening currency are remains to be seen but lots of economists believed, pre-referendum, that the pound was overvalued due to the relative strength of the Uk economy, especially among the G7.