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Thread: No Man's Sky ads investigated by the UK's Advertising Standards

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    No Man's Sky ads investigated by the UK's Advertising Standards

    Does promotional material misrepresent the game's mechanics and graphical quality?
    Read more.

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    I get the anger, but when have ever adverts for computer games ever represented the gameplay?

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Quote Originally Posted by Dashers View Post
    I get the anger, but when have ever adverts for computer games ever represented the gameplay?
    The TV ads are required to state whether or not you're watching actual gameplay footage.

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    http://steamspy.com/app/275850

    Looks like it's still got more concurrent players than Elite. Although it's tricky to know who's on Elite outside of Steam.

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    How does that concurrent player graph compare to the average AAA or massively hyped title? It looks bad in isolation but without context it's hard to judge.

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Aliens: Colonial Marines... just throwing that in here to make hello games look less bad ;D

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    If people are all about the GFX should be awesome and all they are wrong in that part, gameplay is far more important.

    But if the game promises more than what it has or can hold I understand the angry people.. and people wanting a refund, thing is that same should happen for several other titles of so called AAA games and with that EA is a big contributer og actual bad games among others out there... I am just trying to say that there is a reason why people play a crappy looking game like minecraft... or tetris for that matter.

    Only game as of recent I have found it worth to buy a season pass with would actually be rise of the Tomb Raider, because what little you pay extra you get a lot of value without feeling like you have bought a half game.

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    It's the half a game thing that I object to. So many games are being released as essentially an engine that they want £50 and then another £50 for the content. Elite being a good example

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Quote Originally Posted by Dashers View Post
    It's the half a game thing that I object to. So many games are being released as essentially an engine that they want £50 and then another £50 for the content. Elite being a good example
    Absolutely. Which is fine in a single player game because you just do the sensible thing and wait until they finish the game before making your value judgement and buy or not, but for multiplayer games it's a bit harder because you also want to catch an active community. I waited, and the content in Elite when I bought was certainly worth the £10 it cost me (though I despise the lowering of value of that content through patches).

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Destiny offered the same platform. I bought the game and first expansion, then promptly dropped it due to them removing game modes I previously used, unless I had the latest expansion. Its never been in my PS4 since and I traded it last week at CEX.

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    I hope they get slaughtered.

    They took advantage of the public, made promises they couldn't fullfill and now they need to suffer the consequences of their deception, whether it was due to outside pressures or not.

    Should be a lesson to those involved and anyone looking in.

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Quote Originally Posted by Dashers View Post
    http://steamspy.com/app/275850

    Looks like it's still got more concurrent players than Elite. Although it's tricky to know who's on Elite outside of Steam.
    Same for NMS as it's available on GoG too.

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Quote Originally Posted by Biscuit View Post
    I hope they get slaughtered.

    They took advantage of the public, made promises they couldn't fullfill and now they need to suffer the consequences of their deception, whether it was due to outside pressures or not.

    ....
    Sorry, but .... it's an advert. I thought that was pretty much the definition of an advert, to mislead, overstate and sex up whatever product is being hyped in order to seduce gullible idiots into buying it. Ever seen a soap powder advert? Or various product adverts that suggest buying/using whatever-it-is enhance your chances of getting laid? Though, now that I think about ... no, that's a story for a different forum.

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Quote Originally Posted by Saracen View Post
    Sorry, but .... it's an advert. I thought that was pretty much the definition of an advert, to mislead, overstate and sex up whatever product is being hyped in order to seduce gullible idiots into buying it. Ever seen a soap powder advert? Or various product adverts that suggest buying/using whatever-it-is enhance your chances of getting laid? Though, now that I think about ... no, that's a story for a different forum.
    Lynx - spray more, get more
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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    I doubt anything wuill come of it, maybe a slap on the wrist and slight tweak to some of their advertising, but I'm glad some attention is being drawn to this habit.

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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    The ASA has decided that No Man's Sky advertising (via screenshots and videos on Steam) didn't misrepresent the game.

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