Who in their right mind expected Ryzen to outperform Intel?
For AMD to have gotten as close they have on around a tenth of the R&D budget is actually very impressive.
http://techreport.com/news/28033/rep...ar-10-year-low
That's from March 2015, so a maybe things have improved now, but in a Feb 2017 article about top 10 R&D spend they don't feature:
http://evertiq.com/news/41043
As regards AMD and hype, there is little they can do about fan expectations. According to fans on the other side, AVX3 was going to make Intel unbeatable by all measures but It-Has-Not-Happened-Yet™