Tesco to trial Currys PC World in-store outlets

[HEXUS]

Milton Keynes and Northampton will see the stores-within-stores later this summer.

Read more.

[jimbouk]

Odd, large Tesco stores tend to have a reasonable electrical range. Not really desktop PCs, but they cover most other bases. Guess maybe they aren't making them much money flogging cheap toaster, TVs and hoovers?

[cheesemp]

Odd, large Tesco stores tend to have a reasonable electrical range. Not really desktop PCs, but they cover most other bases. Guess maybe they aren't making them much money flogging cheap toaster, TVs and hoovers?

I was going to comment the same thing... Wonder what they hope to accomplish? Extra foot traffic for both companies maybe?

[Unique]

will they get special training in how to annoy customers and talk complete gibberish when asked a simple technical question and offer £100 hdmi cables that give better picture quality?

[Ttaskmaster]

will they get special training in how to annoy customers and talk complete gibberish when asked a simple technical question and offer £100 hdmi cables that give better picture quality?

Will they also get special patience training when people throw ^this sort of stuff at the gal working behind the meat counter?

[excalibur1814]

"a winning combination for customers,"

Utter marketing crap. It's about the ££££ and that's it.

[peterb]

I was going to comment the same thing... Wonder what they hope to accomplish? Extra foot traffic for both companies maybe?

Extra footfall and economies of scale if PC World can close a store. Also allows Tesco to concentrate on other areas.

[Jonatron]

Bojack had a gag about AOL-Time Warner-Pepsico-Viacom-Halliburton-Skynet-Toyota-Trader Joe’s, but now we're going to have a TescoCurrysPcWorldDixonsCarphoneWarehouse

[Biscuit]

Lets keep an eye out for those sales deals

[Smudger]

Free TV with every kilo of Fillet Steak.

[OilSheikh]

To me this seems more like Tesco winding down it's eletronics business. Never a good thing for us consumers.

[Top_gun]

Tesco's move could be seen as a reaction to Sainsbury's acquisition and integration of Argos stores within its own larger supermarkets.

Not really. I see it as a sign of a struggling business where the days of when people go to a single supermarket for their groceries are long gone. The Tesco Extra in Woolwich, London shared their shop space with Dorothy Perkins 18 months ago.

[Kumagoro]

I think it maybe just the case that they can make money from rent easier than selling certain items.

To me they are becoming more like supermarkets you see in Japan with other businesses operating inside them. Essentially becoming mini malls.

[Spud1]

I think it maybe just the case that they can make money from rent easier than selling certain items.

To me they are becoming more like supermarkets you see in Japan with other businesses operating inside them. Essentially becoming mini malls.

Yep this sounds like the sort of route they are taking - Asda have supercuts/mcdonalds inside their larger stores now, sainsburys have argos, they all have opticians/phone stores/dentists/timpsons/costa/starbucks and the like in various stores. PCWorld is a good match for tesco in many ways if you look at it from the point of view of adding further ranges and the tech support to sell them. Yes Tesco do well selling TVs, own brand toasters and kettles etc as they don't need much selling or explaining. Selling a laptop however tends to do so - particularly if you want someone to spend more than £300. I'd expect they are not selling many laptops at all outside of the sale/clearance weeks. There is easily enough floorspace in my local extra to fit this sort of concession in without giving up much of what they already have.

Good move to be honest especially if they offer a click and collect service - not that I order much from Currys/PCW but they do occasionally have good deals and it would be useful to have another collection point.

[Saracen]

Oh goodie .... one of my least favourite stores inside one of my even less favourites. I can not go in to Tesco, which I don't anyway, and thereby get a BOGOF.

Win-win, if you ask me.