Apparently it's called 'gender and race washing'. Often it alienates real fans of shows or films. It's akin to a symbolic recolonisation of culture, as proponents see it. Personally I prefer a new approach for changing times. A good part of that Black Mirror episode 'USS Callister' has a feminist sub text, but it's handled with humour and wit, especially aimed at the outdated Kirk inspired captain, as a representation of patriarchy.
But the real reason is marketing. How do they revamp an old series on it's last legs, or remake a film, to appeal to a diminishing audience----'gender or race washing'. Easier and cheaper than coming up with new and exciting ideas.
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