Page 1 of 2 12 LastLast
Results 1 to 16 of 19

Thread: Asus officially announces Arez branded AMD graphics cards

  1. #1
    HEXUS.admin
    Join Date
    Apr 2005
    Posts
    31,709
    Thanks
    0
    Thanked
    2,070 times in 719 posts

    Asus officially announces Arez branded AMD graphics cards

    Says this signals “a bold new identity” and underlines the bond between Asus and AMD.
    Read more.

  2. #2
    Oh Crumbs.... Biscuit's Avatar
    Join Date
    Feb 2007
    Location
    N. Yorkshire
    Posts
    11,193
    Thanks
    1,394
    Thanked
    1,091 times in 833 posts
    • Biscuit's system
      • Motherboard:
      • MSI B450M Mortar
      • CPU:
      • AMD 2700X (Be Quiet! Dark Rock 3)
      • Memory:
      • 16GB Patriot Viper 2 @ 3466MHz
      • Storage:
      • 500GB WD Black
      • Graphics card(s):
      • Sapphire R9 290X Vapor-X
      • PSU:
      • Seasonic Focus Gold 750W
      • Case:
      • Lian Li PC-V359
      • Operating System:
      • Windows 10 x64
      • Internet:
      • BT Infinity 80/20

    Re: Asus officially announces Arez branded AMD graphics cards

    Haha... do like the little digs at the GPP AMD has in their statement.

    I wonder if companies like Asus have actually shared the agreement with AMD specifically so they can get a bunch of lawyers and techy/creative types together to figure out how they can make the intended market blinding clear without actually stating it outright.

    If you look at the Box, it doesn't seem to say "gaming" anywhere on it...

  3. #3
    Ryzen Master race outwar6010's Avatar
    Join Date
    Oct 2011
    Location
    Londinium
    Posts
    1,965
    Thanks
    429
    Thanked
    240 times in 160 posts
    • outwar6010's system
      • Motherboard:
      • asus Crosshair x370
      • CPU:
      • 1800x @ 4ghz
      • Memory:
      • Team Group Dark Pro Edition 16GB (2X8GB) DDR4 PC4-25600C14 3200MHZ
      • Storage:
      • More than most
      • Graphics card(s):
      • evga 1080ti
      • PSU:
      • corsair ax 760
      • Case:
      • Corsair 900d
      • Operating System:
      • windows 10 pro 64 bit
      • Monitor(s):
      • hp omen 32
      • Internet:
      • Bt infinite

    Re: Asus officially announces Arez branded AMD graphics cards

    Quote Originally Posted by Biscuit View Post
    Haha... do like the little digs at the GPP AMD has in their statement.

    I wonder if companies like Asus have actually shared the agreement with AMD specifically so they can get a bunch of lawyers and techy/creative types together to figure out how they can make the intended market blinding clear without actually stating it outright.

    If you look at the Box, it doesn't seem to say "gaming" anywhere on it...
    I think that's the whole point. Nvidia have always had a strong brand, even when they have had weaker cards. All of this seems to just show they are threatened by amd and want to control the narrative of their gpus, as the only thing worth gaming on.
    "A society grows great when old men plant trees whose shade they know they shall never sit in."


  4. #4
    Moosing about! CAT-THE-FIFTH's Avatar
    Join Date
    Aug 2006
    Location
    Not here
    Posts
    31,643
    Thanks
    3,762
    Thanked
    5,070 times in 3,914 posts
    • CAT-THE-FIFTH's system
      • Motherboard:
      • Less E-PEEN
      • CPU:
      • Massive E-PEEN
      • Memory:
      • RGB E-PEEN
      • Storage:
      • Not in any order
      • Graphics card(s):
      • EVEN BIGGER E-PEEN
      • PSU:
      • OVERSIZED
      • Case:
      • UNDERSIZED
      • Operating System:
      • DOS 6.22
      • Monitor(s):
      • NOT USUALLY ON....WHEN I POST
      • Internet:
      • FUNCTIONAL

    Re: Asus officially announces Arez branded AMD graphics cards

    It looks like Dell and HP have resisted GPP,but Lenovo might have not:

    https://www.hardocp.com/article/2018...p_leash_so_far

  5. #5
    Senior Member
    Join Date
    Sep 2010
    Posts
    388
    Thanks
    8
    Thanked
    19 times in 17 posts
    • simonpreston's system
      • Motherboard:
      • Asus Prime X370 Pro
      • CPU:
      • Ryzen 7 3800X
      • Memory:
      • 32GB DDR4 3000mhz
      • Storage:
      • A lot.
      • Graphics card(s):
      • Radeon RX580
      • PSU:
      • Corsair RM850x
      • Case:
      • Zalman MS1000
      • Operating System:
      • Windows 10 / Kubuntu 20.04
      • Monitor(s):
      • 2x Dell 2412m
      • Internet:
      • Virgin Media

    Re: Asus officially announces Arez branded AMD graphics cards

    Would be nice if the gaming community banded together and gave NVidia the big FO until they back down on this.

    However, most seem more concerned with a few extra frames per second rather than the bigger picture.

  6. #6
    Oh Crumbs.... Biscuit's Avatar
    Join Date
    Feb 2007
    Location
    N. Yorkshire
    Posts
    11,193
    Thanks
    1,394
    Thanked
    1,091 times in 833 posts
    • Biscuit's system
      • Motherboard:
      • MSI B450M Mortar
      • CPU:
      • AMD 2700X (Be Quiet! Dark Rock 3)
      • Memory:
      • 16GB Patriot Viper 2 @ 3466MHz
      • Storage:
      • 500GB WD Black
      • Graphics card(s):
      • Sapphire R9 290X Vapor-X
      • PSU:
      • Seasonic Focus Gold 750W
      • Case:
      • Lian Li PC-V359
      • Operating System:
      • Windows 10 x64
      • Internet:
      • BT Infinity 80/20

    Re: Asus officially announces Arez branded AMD graphics cards

    Quote Originally Posted by CAT-THE-FIFTH View Post
    It looks like Dell and HP have resisted GPP,but Lenovo might have not:

    https://www.hardocp.com/article/2018...p_leash_so_far
    It does say that they don't think they have signed up though.

    TBH it doesn't make sense for OEMs to sign up for something like that. Most of the customers of these companies dont look at the brand of GPU, they just buy whatever. This is especially true of enterprise where they will buy pallets of whatever is currently the right price for them. They dont care if its AMD/Intel/Nvidia GPU.
    If Nvidia want to test companies like Dell, HP and Lenovo (who are all closely tied to Intel), they could be the makers of their own downfall. If OEMs start putting/pushing more AMD/Intel GPUs into their devices, or perhaps always have the "Nvidia options" not available due to Nvidias preferential treatment, there is only one loser in the long term (...and it isnt the OEMs).

  7. #7
    boop, got your nose stevie lee's Avatar
    Join Date
    Sep 2007
    Location
    southport
    Posts
    2,674
    Thanks
    415
    Thanked
    429 times in 320 posts
    • stevie lee's system
      • Motherboard:
      • ASUS ROG STRIX B450-F Gaming
      • CPU:
      • Ryzen 3600 (stock cooler)
      • Memory:
      • 16 GB Corsair 3600 MHZ Cas 18
      • Storage:
      • Crucial 250GB BX500, Hitachi 640GB + 1TB. WDblue 2TB, Crucial M500 240GB
      • Graphics card(s):
      • sapphire 7700
      • PSU:
      • bluestorm II 400w
      • Case:
      • Xigmatech Midgard
      • Operating System:
      • Win 10 Home
      • Monitor(s):
      • 22" Samsung SM2233BW
      • Internet:
      • 20mb plusnet unlimited!

    Re: Asus officially announces Arez branded AMD graphics cards

    is it just the graphics switching to Arez? what about the AM4 ROG branded AMD motherboards?

    with the new G ryzen chips it makes the branding a bit fuzzy with onboard/onchip AMD graphics on ROG motherboards, when the Arez line is the AMD graphics..

  8. #8
    Moosing about! CAT-THE-FIFTH's Avatar
    Join Date
    Aug 2006
    Location
    Not here
    Posts
    31,643
    Thanks
    3,762
    Thanked
    5,070 times in 3,914 posts
    • CAT-THE-FIFTH's system
      • Motherboard:
      • Less E-PEEN
      • CPU:
      • Massive E-PEEN
      • Memory:
      • RGB E-PEEN
      • Storage:
      • Not in any order
      • Graphics card(s):
      • EVEN BIGGER E-PEEN
      • PSU:
      • OVERSIZED
      • Case:
      • UNDERSIZED
      • Operating System:
      • DOS 6.22
      • Monitor(s):
      • NOT USUALLY ON....WHEN I POST
      • Internet:
      • FUNCTIONAL

    Re: Asus officially announces Arez branded AMD graphics cards

    Quote Originally Posted by Biscuit View Post
    It does say that they don't think they have signed up though.

    TBH it doesn't make sense for OEMs to sign up for something like that. Most of the customers of these companies dont look at the brand of GPU, they just buy whatever. This is especially true of enterprise where they will buy pallets of whatever is currently the right price for them. They dont care if its AMD/Intel/Nvidia GPU.
    If Nvidia want to test companies like Dell, HP and Lenovo (who are all closely tied to Intel), they could be the makers of their own downfall. If OEMs start putting/pushing more AMD/Intel GPUs into their devices, or perhaps always have the "Nvidia options" not available due to Nvidias preferential treatment, there is only one loser in the long term (...and it isnt the OEMs).
    Its interesting what Intel might do,especially with their move into higher performance graphics.

    Is it me,or if you say Arez quick enough it sounds like arse?? It sounds something like Father Jack Hackett would say.


  9. Received thanks from:

    Mr_Jon (17-04-2018)

  10. #9
    Senior Member
    Join Date
    Aug 2003
    Location
    Wonderful Warwick!
    Posts
    3,919
    Thanks
    4
    Thanked
    183 times in 153 posts

    Re: Asus officially announces Arez branded AMD graphics cards

    To be fair NV deserve a burn... but hey I doubt they will receive one
    Old puter - still good enuff till I save some pennies!

  11. #10
    Not a good person scaryjim's Avatar
    Join Date
    Jan 2009
    Location
    Gateshead
    Posts
    15,196
    Thanks
    1,231
    Thanked
    2,291 times in 1,874 posts
    • scaryjim's system
      • Motherboard:
      • Dell Inspiron
      • CPU:
      • Core i5 8250U
      • Memory:
      • 2x 4GB DDR4 2666
      • Storage:
      • 128GB M.2 SSD + 1TB HDD
      • Graphics card(s):
      • Radeon R5 230
      • PSU:
      • Battery/Dell brick
      • Case:
      • Dell Inspiron 5570
      • Operating System:
      • Windows 10
      • Monitor(s):
      • 15" 1080p laptop panel

    Re: Asus officially announces Arez branded AMD graphics cards

    Quote Originally Posted by stevie lee View Post
    ... with the new G ryzen chips it makes the branding a bit fuzzy with onboard/onchip AMD graphics on ROG motherboards, when the Arez line is the AMD graphics..
    I don't think that's the case - the ROG branding applies to the motherboard and has nothing to do with whether the socketed processor placed in it has an IGP or not. I've seen adverts and mentions for at least one ASUS ROG AM4 X470 motherboard.

    And of course, a lot of high end enthusiast boards do without graphical outputs, so perhaps they'll just leave those off, which means they can't be accused of associating their ROG brand with AMD graphics...

  12. #11
    Oh Crumbs.... Biscuit's Avatar
    Join Date
    Feb 2007
    Location
    N. Yorkshire
    Posts
    11,193
    Thanks
    1,394
    Thanked
    1,091 times in 833 posts
    • Biscuit's system
      • Motherboard:
      • MSI B450M Mortar
      • CPU:
      • AMD 2700X (Be Quiet! Dark Rock 3)
      • Memory:
      • 16GB Patriot Viper 2 @ 3466MHz
      • Storage:
      • 500GB WD Black
      • Graphics card(s):
      • Sapphire R9 290X Vapor-X
      • PSU:
      • Seasonic Focus Gold 750W
      • Case:
      • Lian Li PC-V359
      • Operating System:
      • Windows 10 x64
      • Internet:
      • BT Infinity 80/20

    Re: Asus officially announces Arez branded AMD graphics cards

    Quote Originally Posted by scaryjim View Post
    I don't think that's the case - the ROG branding applies to the motherboard and has nothing to do with whether the socketed processor placed in it has an IGP or not. I've seen adverts and mentions for at least one ASUS ROG AM4 X470 motherboard.

    And of course, a lot of high end enthusiast boards do without graphical outputs, so perhaps they'll just leave those off, which means they can't be accused of associating their ROG brand with AMD graphics...
    Personally i would prefer them to flesh out the Arez brand and stick that on motherboards, keep things consistent.

  13. #12
    Senior Member
    Join Date
    Dec 2012
    Posts
    254
    Thanks
    0
    Thanked
    16 times in 14 posts

    Re: Asus officially announces Arez branded AMD graphics cards

    From what I read and heard else where Nvidea don't want gaming associated to AMD video cards , especially the "ROG" branding. So now they have put pressure on Asus who seemed to have bowed down to the potential threat of fewer supplies unless the co-operate. Same dirty tactics that Intel used against AMD with CPU's years back with the likes of Dell and others. Personally I don't care
    about this as I don't game and my next build will be a Ryzen APU when I can afford to upgrade. Only thing that bugs me is this shoddy underhand business practise which I think most companys are at present operating. Sad world we live in.

  14. #13
    Keep it sexy Zhaoman's Avatar
    Join Date
    Jun 2008
    Location
    Dublin
    Posts
    1,527
    Thanks
    234
    Thanked
    126 times in 106 posts

    Re: Asus officially announces Arez branded AMD graphics cards

    Pretty much guarantees that I won't be buying nvidia for a very long time.

  15. #14
    boop, got your nose stevie lee's Avatar
    Join Date
    Sep 2007
    Location
    southport
    Posts
    2,674
    Thanks
    415
    Thanked
    429 times in 320 posts
    • stevie lee's system
      • Motherboard:
      • ASUS ROG STRIX B450-F Gaming
      • CPU:
      • Ryzen 3600 (stock cooler)
      • Memory:
      • 16 GB Corsair 3600 MHZ Cas 18
      • Storage:
      • Crucial 250GB BX500, Hitachi 640GB + 1TB. WDblue 2TB, Crucial M500 240GB
      • Graphics card(s):
      • sapphire 7700
      • PSU:
      • bluestorm II 400w
      • Case:
      • Xigmatech Midgard
      • Operating System:
      • Win 10 Home
      • Monitor(s):
      • 22" Samsung SM2233BW
      • Internet:
      • 20mb plusnet unlimited!

    Re: Asus officially announces Arez branded AMD graphics cards

    Quote Originally Posted by scaryjim View Post
    I don't think that's the case - the ROG branding applies to the motherboard and has nothing to do with whether the socketed processor placed in it has an IGP or not. I've seen adverts and mentions for at least one ASUS ROG AM4 X470 motherboard.

    And of course, a lot of high end enthusiast boards do without graphical outputs, so perhaps they'll just leave those off, which means they can't be accused of associating their ROG brand with AMD graphics...
    i think of it this way:

    go into a shop and ask for an Arez branded graphics. you get AMD. you think Arez = AMD, the graphics is the same company as the CPUs. ati=amd.
    they may have split off years ago and be 2 separate entities(?) but its in peoples minds that theyre the same, because they have been for so long.

    just like deathstar harddrives. everyone knows they're hitachi drives.

    so when you say Arez GPUs your going to be looking for Arez motherboards, then not find any.


    imho they need to make ALL their AMD/ATI whatevers into the Arez brand. make it consistent.



    gonna be a branding mess if NVidia apply this scheme to the intel/vega CPUs. what will they call the intel boards that could have amd onchip graphics?




    that's whats going on in my mind about all this, its a right ol messy situation of different names applying to different things under different circumstances. and I'm thoroughly confused about it all. and this is just ASUSes naming scheme. theres other companies going to be in the same situation with multiple names applying to different things.

    ROG = ASUS gaming stuff. just leave it like that and stop confusing the easily confused.

  16. #15
    Senior Member
    Join Date
    Dec 2003
    Location
    Taichung City
    Posts
    896
    Thanks
    276
    Thanked
    168 times in 120 posts
    • mtyson's system
      • Motherboard:
      • Gigabyte GA-B85M-HD3
      • CPU:
      • Intel Core i7 4790T
      • Memory:
      • 12GB
      • Storage:
      • Sandisk 128GB SSD + Kingston 500GB SSD + NAS etc
      • Graphics card(s):
      • Sapphire Radeon RX 580 Nitro+
      • PSU:
      • Corsair 430W
      • Case:
      • Zalman Z9 Plus
      • Operating System:
      • Windows 10
      • Monitor(s):
      • AOC 31.5-inch VA QHD monitor
      • Internet:
      • 100MB Virgin fibre

    Re: Asus officially announces Arez branded AMD graphics cards

    AMD's Freedom video:


  17. #16
    Registered+
    Join Date
    Jul 2017
    Location
    Strand, Cape Town, Western-Cape
    Posts
    81
    Thanks
    26
    Thanked
    5 times in 5 posts
    • KN1GHT's system
      • Motherboard:
      • Asus Hero 6 x370 (Wi-Fi)
      • CPU:
      • AMD R7-1700 @ 3.918GHz (1.35v)
      • Memory:
      • 32GB's of 3200MHz Gskill Ripjaws @ 3066MHz
      • Storage:
      • 250GB Samsung 960 EVO, 250GB 5400RPM, 500GB 7200RPM, 1TB 7200RPM, 2TB 7200RPM
      • Graphics card(s):
      • 1xPalit Zetstream GTX1080ti @ 2025Core & 5900Mem
      • PSU:
      • Andyson AD-700YYZZZ N Series 700W 80 Plus Titanium Certified Semi-Modular Black Desktop Power Supply
      • Case:
      • Phanteks PH-EC416PSTG_BK Eclipse P400S Silent-Edition Tempered Glass Satin Black Steel
      • Operating System:
      • Dual Boot Windows 7 Pro & Windows 10 Pro
      • Monitor(s):
      • 1xSamsung 32inch LED TV (1366x768 native) & 1xAcer 23inch (1920x1080) using DSR (3840x2160)
      • Internet:
      • 4mbps uncapped

    Re: Asus officially announces Arez branded AMD graphics cards

    Quote Originally Posted by Biscuit View Post
    Quote Originally Posted by CAT-THE-FIFTH View Post
    It looks like Dell and HP have resisted GPP,but Lenovo might have not:

    https://www.hardocp.com/article/2018...p_leash_so_far
    It does say that they don't think they have signed up though.

    TBH it doesn't make sense for OEMs to sign up for something like that. Most of the customers of these companies dont look at the brand of GPU, they just buy whatever. This is especially true of enterprise where they will buy pallets of whatever is currently the right price for them. They dont care if its AMD/Intel/Nvidia GPU.
    If Nvidia want to test companies like Dell, HP and Lenovo (who are all closely tied to Intel), they could be the makers of their own downfall. If OEMs start putting/pushing more AMD/Intel GPUs into their devices, or perhaps always have the "Nvidia options" not available due to Nvidias preferential treatment, there is only one loser in the long term (...and it isnt the OEMs).

    I actually do agree in this regard and it would make me quite happy if the whole GPP would blow up in their face.

Page 1 of 2 12 LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •