Page 1 of 2 12 LastLast
Results 1 to 16 of 20

Thread: Intel hires AMD product marketing veteran Chris Hook

  1. #1
    HEXUS.admin
    Join Date
    Apr 2005
    Posts
    31,389
    Thanks
    0
    Thanked
    2,011 times in 715 posts

    Intel hires AMD product marketing veteran Chris Hook

    Hook becomes Intel’s first ever discrete graphics marketing executive.
    Read more.

  2. #2
    Previously known as Wozza365
    Join Date
    Sep 2012
    Posts
    435
    Thanks
    0
    Thanked
    18 times in 17 posts
    • Wozza63's system
      • Motherboard:
      • ASUS M5A99X EVO
      • CPU:
      • FX 8150 @4.2GHz
      • Memory:
      • 8GB Kingston HyperX 1600MHz
      • Storage:
      • Intel 120GB SSD, 4TB Seagate
      • Graphics card(s):
      • XFX R9 390
      • PSU:
      • Corsair TX850
      • Case:
      • Akasa Venom Toxic
      • Operating System:
      • Windows 7
      • Monitor(s):
      • Acer XG270HU + Iiyama E2473HDS x2

    Re: Intel hires AMD product marketing veteran Chris Hook

    To go through all the hardship at AMD and then leave just as all the hard work begins to pay off seems a bit weird.

  3. #3
    Senior Member Xlucine's Avatar
    Join Date
    May 2014
    Posts
    2,120
    Thanks
    291
    Thanked
    185 times in 144 posts
    • Xlucine's system
      • Motherboard:
      • Asus TUF B450M-plus
      • CPU:
      • 3700X
      • Memory:
      • 16GB @ 3.2 Gt/s
      • Storage:
      • Crucial MX500 1TB, Crucial MX100 512GB
      • Graphics card(s):
      • EVGA 980ti
      • PSU:
      • Fractal Design ION+ 560P
      • Case:
      • Silverstone TJ08-E
      • Operating System:
      • W10 pro
      • Monitor(s):
      • Viewsonic vx3211-2k-mhd, Dell P2414H

    Re: Intel hires AMD product marketing veteran Chris Hook

    Er, why? What's he going to do there? Unless intel have a graphics card waiting in the wings ready to launch in a year or so he'll have no graphics to run marketing for, and the other high profile headhunts suggest a new architecture in a few years at best

  4. #4
    Registered+
    Join Date
    Jul 2017
    Posts
    63
    Thanks
    0
    Thanked
    10 times in 8 posts

    Re: Intel hires AMD product marketing veteran Chris Hook

    Quote Originally Posted by Xlucine View Post
    Er, why? What's he going to do there? Unless intel have a graphics card waiting in the wings ready to launch in a year or so he'll have no graphics to run marketing for, and the other high profile headhunts suggest a new architecture in a few years at best
    There has already been reports that Intel are working on their own Graphics card hardware.

  5. #5
    Senior Member
    Join Date
    Dec 2013
    Posts
    3,429
    Thanks
    489
    Thanked
    460 times in 318 posts

    Re: Intel hires AMD product marketing veteran Chris Hook

    Is it just me who gets "page not found" from following the link in the article to his Facebook page?

  6. #6
    Moosing about! CAT-THE-FIFTH's Avatar
    Join Date
    Aug 2006
    Location
    Not here
    Posts
    31,273
    Thanks
    3,677
    Thanked
    5,002 times in 3,864 posts
    • CAT-THE-FIFTH's system
      • Motherboard:
      • Less E-PEEN
      • CPU:
      • Massive E-PEEN
      • Memory:
      • RGB E-PEEN
      • Storage:
      • Not in any order
      • Graphics card(s):
      • EVEN BIGGER E-PEEN
      • PSU:
      • OVERSIZED
      • Case:
      • UNDERSIZED
      • Operating System:
      • DOS 6.22
      • Monitor(s):
      • NOT USUALLY ON....WHEN I POST
      • Internet:
      • FUNCTIONAL

    Re: Intel hires AMD product marketing veteran Chris Hook

    So,does that mean AMD will use different marketing tactics now??

  7. #7
    I'm special azrael-'s Avatar
    Join Date
    Jan 2014
    Location
    Aarhus, Denmark
    Posts
    1,064
    Thanks
    66
    Thanked
    113 times in 92 posts
    • azrael-'s system
      • Motherboard:
      • ASUS Prime X470-Pro
      • CPU:
      • AMD Ryzen 7 3800X
      • Memory:
      • 64 GB ECC DDR4 2666 MHz (Samsung M391A2K43BB1-CTD)
      • Storage:
      • 1 TB Samsung 970 EVO Plus, 1 TB Samsung 850 EVO, 12 TB WD HDDs
      • Graphics card(s):
      • eVGA GTX 1080 SC Gaming, 8 GB
      • PSU:
      • Seasonic X-Series 560W
      • Case:
      • Corsair Obsidian 550D
      • Operating System:
      • Windows 10 Pro x64
      • Monitor(s):
      • Acer Predator XB271HU
      • Internet:
      • VDSL 55/12 Mbit/s

    Re: Intel hires AMD product marketing veteran Chris Hook

    I see Tabbykatze was proved right.

  8. Received thanks from:

    Tabbykatze (30-04-2018)

  9. #8
    Senior Member
    Join Date
    May 2014
    Posts
    2,225
    Thanks
    168
    Thanked
    280 times in 202 posts

    Re: Intel hires AMD product marketing veteran Chris Hook

    Quote Originally Posted by azrael- View Post
    I see Tabbykatze was proved right.
    God Dammit I knew I should have put money on it!!!

  10. #9
    Senior Member
    Join Date
    Jun 2013
    Location
    ATLANTIS
    Posts
    1,163
    Thanks
    1
    Thanked
    27 times in 25 posts

    Re: Intel hires AMD product marketing veteran Chris Hook

    just asking...what cool name can you give the intel HD graphics card? my take: INTRODUCING Intel BlueFlame Graphics, High end Q7-100 or Mid Q5-100 or Entry Q3-100.

  11. #10
    root Member DanceswithUnix's Avatar
    Join Date
    Jan 2006
    Location
    In the middle of a core dump
    Posts
    12,144
    Thanks
    684
    Thanked
    1,356 times in 1,153 posts
    • DanceswithUnix's system
      • Motherboard:
      • Asus X470-PRO
      • CPU:
      • 3700X
      • Memory:
      • 32GB 3200MHz ECC
      • Storage:
      • 1TB Linux, 1TB Games (Win 10)
      • Graphics card(s):
      • Asus Strix RX Vega 56
      • PSU:
      • 650W Corsair TX
      • Case:
      • Antec 300
      • Operating System:
      • Fedora 33 + Win 10 Pro 64 (yuk)
      • Monitor(s):
      • Benq XL2730Z 1440p + Iiyama 27" 1440p
      • Internet:
      • Zen 80Mb/20Mb VDSL

    Re: Intel hires AMD product marketing veteran Chris Hook

    You never know, all these people joining Intel from AMD it could be like Stephen Elop joining Nokia all over again. Just need to wait for a "burning platform" email and the whole company to implode and get bought up by AMD

    (Internet warning for that person who believes I am serious: this is an attempt at humour)

    Edit:

    Quote Originally Posted by lumireleon View Post
    just asking...what cool name can you give the intel HD graphics card? my take: INTRODUCING Intel BlueFlame Graphics, High end Q7-100 or Mid Q5-100 or Entry Q3-100.
    I'm guessing at "HD Titan", to annoy Nvidia and help them charge £1000 per board

  12. #11
    Two Places At Once Ozaron's Avatar
    Join Date
    Jan 2017
    Location
    Norfolk
    Posts
    632
    Thanks
    82
    Thanked
    34 times in 33 posts
    • Ozaron's system
      • Motherboard:
      • MSI X570 Unify
      • CPU:
      • Ryzen 3700X
      • Memory:
      • 32GB Patriot Blackout @ 3800 CL16
      • Storage:
      • Toshiba X300 4TB (2), Samsung 850 Evo 500GB
      • Graphics card(s):
      • Sapphire 5700XT, Sapphire R9 Fury Nitro
      • PSU:
      • Seasonic M12-II 620w
      • Case:
      • Corsair Obsidian 500D
      • Operating System:
      • W10 Enterprise 64bit
      • Monitor(s):
      • Gigabyte G27QC
      • Internet:
      • 2.5 MB/s ↓ 0.86 MB/s ↑ ~20ms

    Re: Intel hires AMD product marketing veteran Chris Hook

    Quote Originally Posted by DanceswithUnix View Post
    I'm guessing at "HD Titan", to annoy Nvidia and help them charge £1000 per board
    Can't copy the word. It'd have to be Colossus or something.

    So um, will Intel GPUs have special (4)K versions which are mysteriously the only ones capable of overclocking? And just to make it easier, will they come without cooling solutions? I mean, enthusiasts will have their own Twin Frozr DirectCU ICX iChills anyway, right, and applying their own thermal transfer materials to the core is easier with the cooler already gone.


  13. #12
    root Member DanceswithUnix's Avatar
    Join Date
    Jan 2006
    Location
    In the middle of a core dump
    Posts
    12,144
    Thanks
    684
    Thanked
    1,356 times in 1,153 posts
    • DanceswithUnix's system
      • Motherboard:
      • Asus X470-PRO
      • CPU:
      • 3700X
      • Memory:
      • 32GB 3200MHz ECC
      • Storage:
      • 1TB Linux, 1TB Games (Win 10)
      • Graphics card(s):
      • Asus Strix RX Vega 56
      • PSU:
      • 650W Corsair TX
      • Case:
      • Antec 300
      • Operating System:
      • Fedora 33 + Win 10 Pro 64 (yuk)
      • Monitor(s):
      • Benq XL2730Z 1440p + Iiyama 27" 1440p
      • Internet:
      • Zen 80Mb/20Mb VDSL

    Re: Intel hires AMD product marketing veteran Chris Hook

    Quote Originally Posted by Ozaron View Post
    Can't copy the word. It'd have to be Colossus or something.
    They can't legally, but this is Intel we are talking about and since when has that stopped them?

  14. #13
    Moosing about! CAT-THE-FIFTH's Avatar
    Join Date
    Aug 2006
    Location
    Not here
    Posts
    31,273
    Thanks
    3,677
    Thanked
    5,002 times in 3,864 posts
    • CAT-THE-FIFTH's system
      • Motherboard:
      • Less E-PEEN
      • CPU:
      • Massive E-PEEN
      • Memory:
      • RGB E-PEEN
      • Storage:
      • Not in any order
      • Graphics card(s):
      • EVEN BIGGER E-PEEN
      • PSU:
      • OVERSIZED
      • Case:
      • UNDERSIZED
      • Operating System:
      • DOS 6.22
      • Monitor(s):
      • NOT USUALLY ON....WHEN I POST
      • Internet:
      • FUNCTIONAL

    Re: Intel hires AMD product marketing veteran Chris Hook

    Quote Originally Posted by DanceswithUnix View Post
    You never know, all these people joining Intel from AMD it could be like Stephen Elop joining Nokia all over again. Just need to wait for a "burning platform" email and the whole company to implode and get bought up by AMD

    (Internet warning for that person who believes I am serious: this is an attempt at humour)

    Edit:



    I'm guessing at "HD Titan", to annoy Nvidia and help them charge £1000 per board
    Maybe they need some new blood when it comes to marketing on the GPU side,since they repeatedly kept on making mistakes here and there which the competition gladly used,as free PR. Things like "overclockers dream",or sending out one of the worst performance per watt R9 285 cards when Nvidia had released Maxwell. Then the stupid decision where they used a marginal stock cooler on the R9 290 series,and added a "quiet mode" which cause the cards to downclock(which sounds like a PR decision),and Nvidia PR gladly sent out free R9 290 series cards,to highlight the issue,and some sites then tested the cards that way,and hence we all knew where that went(AMD is hot and downclocks). Then when Boost MK1 did the same thing with Nvidia cards,they managed to navigate it far better.

    I remember LOLing at the last TR game - AMD helped develop the tech behind Purehair,then Nvidia sponsored the sequence and literally trolled AMD,by talking about Purehair and ignored how AMD was involved in it. Square Enix OFC,also quietly shut up about it too.

  15. #14
    Senior Member Xlucine's Avatar
    Join Date
    May 2014
    Posts
    2,120
    Thanks
    291
    Thanked
    185 times in 144 posts
    • Xlucine's system
      • Motherboard:
      • Asus TUF B450M-plus
      • CPU:
      • 3700X
      • Memory:
      • 16GB @ 3.2 Gt/s
      • Storage:
      • Crucial MX500 1TB, Crucial MX100 512GB
      • Graphics card(s):
      • EVGA 980ti
      • PSU:
      • Fractal Design ION+ 560P
      • Case:
      • Silverstone TJ08-E
      • Operating System:
      • W10 pro
      • Monitor(s):
      • Viewsonic vx3211-2k-mhd, Dell P2414H

    Re: Intel hires AMD product marketing veteran Chris Hook

    Could be a blue titan, trademark's free here:
    https://trademarks.ipo.gov.uk/ipo-tm...e=&Name=nvidia

    None of those cover titan

    Quote Originally Posted by MajorZod View Post
    There has already been reports that Intel are working on their own Graphics card hardware.
    There have been reports recently, and GPUs take time. The other big AMD names jumping ship can help design GPUs, but need to give input in the design stage - which comes several years before any products ship, and any marketing is needed. Either intel have a purely intel designed GPU ready for market, or intel are happy to waste a couple years of executive salary just to spite a competitor

  16. #15
    Senior Member
    Join Date
    Dec 2012
    Posts
    227
    Thanks
    0
    Thanked
    16 times in 14 posts

    Re: Intel hires AMD product marketing veteran Chris Hook

    And another goes to Intel , well,well. Maybe Intel is geting nervous about getting their arse kicked by AMD lately. Perhaps they are waving dollars at certain peeps to take a "Break " and then change sides to create some forward thinking instead of sitting on their backsides raking money in thinking they are unbeatable. I might be wrong but this seems like Intels usual sneaky
    business practises at play yet again. If it is I hope it falls over and back fires on them.

  17. #16
    Senior Member
    Join Date
    May 2009
    Location
    Where you are not
    Posts
    1,185
    Thanks
    484
    Thanked
    85 times in 74 posts
    • Iota's system
      • Motherboard:
      • Asus Maximus Hero XI
      • CPU:
      • Intel Core i9 9900KF
      • Memory:
      • CMD32GX4M2C3200C16
      • Storage:
      • 1 x 250GB / 1 x 1TB / 1 x 2TB Samsung 970 Evo Plus NVMe
      • Graphics card(s):
      • Nvidia RTX 3090 Founders Edition
      • PSU:
      • Corsair HX1200i
      • Case:
      • Corsair Obsidian 500D
      • Operating System:
      • Windows 10 Pro 64-bit
      • Monitor(s):
      • Samsung Odyssey G9
      • Internet:
      • 40Mbps SKY Fibre

    Re: Intel hires AMD product marketing veteran Chris Hook

    Quote Originally Posted by Xlucine View Post
    or intel are happy to waste a couple years of executive salary just to spite a competitor
    They can afford it considering how much they like to gouge customers.

  18. Received thanks from:

    MLyons (02-05-2018)

Page 1 of 2 12 LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •