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Thread: Controversial data firm Cambridge Analytica shuts down

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    Controversial data firm Cambridge Analytica shuts down

    Customers have evaporated due to “numerous unfounded accusations,” it claims.
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    Re: Controversial data firm Cambridge Analytica shuts down

    Only to be quickly reopened under a different name?

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    Re: Controversial data firm Cambridge Analytica shuts down

    Quote Originally Posted by Stukes View Post
    Only to be quickly reopened under a different name?
    That.

    What happens to CA's "assets" most notably, data and software?

    Customers having deserted CA as too hot a potato doesn't mean they'll have given up on trying to manipulate us. They'll just use a less visible vehicle.
    Noli nothis permittere te terere.


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    Re: Controversial data firm Cambridge Analytica shuts down

    Quote Originally Posted by Stukes View Post
    Only to be quickly reopened under a different name?
    Going on what business insider claims its already happened.
    Rebekah and Jennifer Mercer, daughters of hedge fund tycoon Robert Mercer, have just joined the board of a mysterious new company set up by executives at scandal-hit political research firm Cambridge Analytica.

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    Re: Controversial data firm Cambridge Analytica shuts down

    Quote Originally Posted by Corky34 View Post
    Going on what business insider claims its already happened.
    New company name is Firecrest Technologies Limited. Apparently.

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    Re: Controversial data firm Cambridge Analytica shuts down

    Isn't it being reported as Emerdata? I'm guessing I've missed something or there's some tangle web that's been woven.

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    Re: Controversial data firm Cambridge Analytica shuts down

    Quote Originally Posted by Corky34 View Post
    Isn't it being reported as Emerdata? I'm guessing I've missed something or there's some tangle web that's been woven.
    The former CEO of Cambridge Analytica set up this company:

    https://beta.companieshouse.gov.uk/company/11238956

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    Re: Controversial data firm Cambridge Analytica shuts down

    From the brief amount of research I've done it seems Firecrest Technologies Limited is a sister company of Emerdata.

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    Re: Controversial data firm Cambridge Analytica shuts down

    Quote Originally Posted by Kevsta View Post
    Quote Originally Posted by Corky34 View Post
    Going on what business insider claims its already happened.
    New company name is Firecrest Technologies Limited. Apparently.
    Firecrest Tech Ltd
    https://beta.companieshouse.gov.uk/company/11238956

    However Emerdata shows the Mercers
    https://beta.companieshouse.gov.uk/company/10911848

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    Re: Controversial data firm Cambridge Analytica shuts down

    I won't post it as it's a rather large image and ICBA to resize it so it doesn't mess up the thread but i came across this image that was last updated on the 13th of April that seems to show whose who and what's linked to what.

    EDIT: Found a smaller version, I'll leave the other link for anyone who wants the big version.

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    Re: Controversial data firm Cambridge Analytica shuts down

    Emerdata and Firecrest have the same Director

    https://beta.companieshouse.gov.uk/officers/NgzqwuKVoUrX1D1hMQmb2zPDqM0/appointments

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