Controversial data firm Cambridge Analytica shuts down

[HEXUS]

Customers have evaporated due to “numerous unfounded accusations,” it claims.

Read more.

[Stukes]

Only to be quickly reopened under a different name?

[Saracen]

Only to be quickly reopened under a different name?

That.

What happens to CA's "assets" most notably, data and software?

Customers having deserted CA as too hot a potato doesn't mean they'll have given up on trying to manipulate us. They'll just use a less visible vehicle.

[Corky34]

Only to be quickly reopened under a different name?

Going on what business insider claims its already happened.

Rebekah and Jennifer Mercer, daughters of hedge fund tycoon Robert Mercer, have just joined the board of a mysterious new company set up by executives at scandal-hit political research firm Cambridge Analytica.

[Kevsta]

Going on what business insider claims its already happened.

New company name is Firecrest Technologies Limited. Apparently.

[Corky34]

Isn't it being reported as Emerdata? I'm guessing I've missed something or there's some tangle web that's been woven.

[Kevsta]

Isn't it being reported as Emerdata? I'm guessing I've missed something or there's some tangle web that's been woven.

The former CEO of Cambridge Analytica set up this company:

https://beta.companieshouse.gov.uk/company/11238956

[Corky34]

From the brief amount of research I've done it seems Firecrest Technologies Limited is a sister company of Emerdata.

[Macman]

Going on what business insider claims its already happened.

New company name is Firecrest Technologies Limited. Apparently.

Firecrest Tech Ltd
https://beta.companieshouse.gov.uk/company/11238956

However Emerdata shows the Mercers
https://beta.companieshouse.gov.uk/company/10911848

[Corky34]

I won't post it as it's a rather large image and ICBA to resize it so it doesn't mess up the thread but i came across this image that was last updated on the 13th of April that seems to show whose who and what's linked to what.

EDIT: Found a smaller version, I'll leave the other link for anyone who wants the big version.

[Zak33]

Emerdata and Firecrest have the same Director

https://beta.companieshouse.gov.uk/officers/NgzqwuKVoUrX1D1hMQmb2zPDqM0/appointments