Nvidia UK bundling Kingston SSDs with select GTX10 GPUs

[HEXUS]

Meanwhile, EVGA is bundling a Destiny 2 Bundle with its (GTX 1060 or better) cards.

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[Sunderas]

Nvidia once again overestimating the demand. As always this is going to end up jacking up next gen cards so they are able to move the stock they have of the current one out.

[aidanjt]

Here's a crazy notion, nVidia, why don't you take the cost of those little bundled extras, and subtract them from the price, instead? Plus a bit extra. It's crazy to respond to demand drops with price drops, I know, way out there, but why not give it a shot? You might remember what it's like to ship products without triple digit margins.

[Zak33]

it's a residual value and future value thing.

never drop the price, always add value to the product. Then a new product doesn't need to launch at a cheaper price.

same for cars - don't discount them down, add extra equipment, warranty, 0% finance etc.

[The Hand]

Here's a crazy notion, nVidia, why don't you take the cost of those little bundled extras, and subtract them from the price, instead? Plus a bit extra. It's crazy to respond to demand drops with price drops, I know, way out there, but why not give it a shot? You might remember what it's like to ship products without triple digit margins.

I wouldn't be surprised if nvidia are looking to keep the GTX 10 series high in price, just so they can then launch the GTX 11/2000 series at even higher prices.

[3dcandy]

I agree broadly with all of the above...
This sets a precedant that next gen cards are going to be a fair bit higher than current gen

[philehidiot]

I wouldn't be surprised if nvidia are looking to keep the GTX 10 series high in price, just so they can then launch the GTX 11/2000 series at even higher prices.

I mentioned this in another thread. The mining craze has quite simply pumped up prices high enough for long enough that consumers have become accustomed to the price and manufacturers have become accustomed to the margins. It's like petrol - when supply goes up, the prices may come down by a penny but they went up 5P due to the lack of supply (which is artificially modulated) so the margin goes up (obviously there are constant increases in operating costs but this is one way of increasing income to offset those and maintain / increase profits to keep shareholders happy).

I think there's now inertia on prices and they will not go down. If we see a release at the same price point I'll be impressed. If we see a release at a higher price point, I'll be upset. It's that simple. I will look at it and go - "new hobby" or "get a console". I'm not rich but I am selling my flat to move in with the missus and have plenty of disposible cash at the moment so my point is that if someone with that much disposible cash and eagerness to upgrade is being priced out of the market, what are they doing to the vast majority of their market?

[3dcandy]

To be fair I've already moved. Retro gaming on a Pi3+ is my hobby now

[aidanjt]

The mining craze has quite simply pumped up prices high enough for long enough that consumers have become accustomed to the price

If that were the case the supply side wouldn't be crying about lack of demand.

[ohmaheid]

If that were the case the supply side wouldn't be crying about lack of demand.

Wasn't there a story a month or so ago that Nvidia have a huge stock of unsold GPU's? It's not the lack of supply. It's the pricing.
Gamers are just not buying....and now that cryptomining isn't so profitable - neither are the miners.

[Rubarb]

If that were the case the supply side wouldn't be crying about lack of demand.

Wasn't there a story a month or so ago that Nvidia have a huge stock of unsold GPU's? It's not the lack of supply. It's the pricing.
Gamers are just not buying....and now that cryptomining isn't so profitable - neither are the miners.

Sums it up 100%, what gamer is going to buy this when next gen it around the corner ?

[aidanjt]

Wasn't there a story a month or so ago that Nvidia have a huge stock of unsold GPU's? It's not the lack of supply. It's the pricing.
Gamers are just not buying....and now that cryptomining isn't so profitable - neither are the miners.

Yup. Gamers don't have mug written across their foreheads, contrary to what the supply chain apparently thinks. Why would any sane person pay, what is effectively still above MSRP, for a 2 year old GPU that has a successor pretty much around the corner? They're going to have to do a lot better than a few gimmicky inducements. Unless that free SSD can hold my entire Steam library, I ain't biting.

[simonpreston]

I already have 6 SSDs.
Give me a 1060 6GB, for a smidgen under £200 and I might be tempted. Otherwise, I don't want to know.

The prices are just too high.

[philehidiot]

If that were the case the supply side wouldn't be crying about lack of demand.

Past tense - mining craze upped prices for long enough to alter customer expectations. Not saying the mining effect is there now but the consequences of that are. The consequences are altered perceptions of value and also likely an oversupply as NVidia and partners probably overproduced to try and capitalise but, like last time this happened, the lead time from ordering to getting GPUs meant that the craze had died off before hand. Now they're left with stock that they don't want to devalue as it'll affect the value of the next generation.

[philehidiot]

Yup. Gamers don't have mug written across their foreheads, contrary to what the supply chain apparently thinks. Why would any sane person pay, what is effectively still above MSRP, for a 2 year old GPU that has a successor pretty much around the corner? They're going to have to do a lot better than a few gimmicky inducements. Unless that free SSD can hold my entire Steam library, I ain't biting.

Yep.

[DaMoot]

You want me to buy a GPU just to get a Kingston SSD? Make it a Samsung and it'd be worth it.

With the 1180 slated for launch within the next couple of months, it wouldn't be overly smart to buy in to the 10 series for gaming or mining.