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Thread: Microsoft Surface Studio 2 hits UK, starts at £3,549

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    Microsoft Surface Studio 2 hits UK, starts at £3,549

    Meanwhile Microsoft announces Build 2019, and forms the new Xbox Game Studios.
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    Re: Microsoft Surface Studio 2 hits UK, starts at £3,549

    Applekiller

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    Re: Microsoft Surface Studio 2 hits UK, starts at £3,549

    Surface studio 2 is a gorgeous bit of kit, especially if you're a designer, but a bit too expensive imo..

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    Re: Microsoft Surface Studio 2 hits UK, starts at £3,549

    I'd love one, but dont need it, as with many things..
    Expensive yes, but Apple have already proven people will pay for things like this...

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    Re: Microsoft Surface Studio 2 hits UK, starts at £3,549

    Can't really see the reason these are so relatively expensive... apart from the (small) screen, it's nothing special, unless I've missed something?
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    Re: Microsoft Surface Studio 2 hits UK, starts at £3,549

    Quote Originally Posted by Pleiades View Post
    Can't really see the reason these are so relatively expensive... apart from the (small) screen, it's nothing special, unless I've missed something?
    Market positioning. It's a fabulous trick if you can pull it off.

    At the risk of starting a war, iPhones have been doing it for yeats, just about every 'designer' clothing item does it, and even sunglasses and perfumes are at it. Oh, and the world-class example? Rolex.

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    Re: Microsoft Surface Studio 2 hits UK, starts at £3,549

    Quote Originally Posted by Pleiades View Post
    Can't really see the reason these are so relatively expensive... apart from the (small) screen, it's nothing special, unless I've missed something?
    MS has a balancing act of maintaining core business model of OEM supplier and now also their own products. They don't want to be seen as undercutting their OEM partners so have aimed at the 'premium end' of the market.

    Not a bad thing but just like apple it does make them a little overpriced for what you're actually getting (although I personally feel MS is more justified in their pricing over Apple)

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