Further weight put behind Nvidia GeForce GTX 1660 Super rumours

[HEXUS]

Asus source 'confirms' rumours to one site, so expect Dual, EVO, TUF3, Phoenix series cards.

Read more.

[m4rky]

Wow, this is getting very complicated.
Instead of creating all these "New" cards just drop the prices of the proper (standard and Ti) cards.
That's what people want, surely that would generate higher profits rather than waste money on many slightly different products.
Then concentrate on delivering the next gen cards.

[cptwhite_uk]

There's a 13% performance uplift from 1660 to 1660 Ti - is there room for a 1660 Super?

[Tabbykatze]

There's a 13% performance uplift from 1660 to 1660 Ti - is there room for a 1660 Super?

In Nvidias world, yes!

[philehidiot]

In Nvidias world, yes!

This article is wrong.

It's the GTX 1660 Souper.

It's making way for the GTX 1660 Gazpacho (cool running), and the GTX 1660 Chilli Bean (somewhat hotter).

Apparently, the Bean can be hard to find.

This is all about shelf space - Baked Beans and toothpaste are a prime example of loads of products with little difference but take up half an aisle in the soupermarket.

[globalwarning]

...This is all about shelf space - Baked Beans and toothpaste are a prime example of loads of products with little difference but take up half an aisle in the soupermarket.

I suppose this is true, but most people get their toothpaste and baked beans from a brick and morter store,, most people get their GPUs either from online, or from a computer that's got it pre-installed (and still probably from online). I'm really not sure how this helps Nvidia beyond market saturation, and certainly there must be diminishing returns on this, unless it really is just a binning process. I can't imagine how having to do all the AIB development and marketing is even remotely the most profitable option for Nvidia's partners...

[philehidiot]

I suppose this is true, but most people get their toothpaste and baked beans from a brick and morter store,, most people get their GPUs either from online, or from a computer that's got it pre-installed (and still probably from online). I'm really not sure how this helps Nvidia beyond market saturation, and certainly there must be diminishing returns on this, unless it really is just a binning process. I can't imagine how having to do all the AIB development and marketing is even remotely the most profitable option for Nvidia's partners...

Consider how you look for things online. If you spend longer looking at a product, you're more likely to buy it. The more time you spend researching a product, the more it's in your head.

So, pull up a search for AMD cards in the mid range and you get a handfull of different models. Takes you a minute to get prices and performance in your head and then you're no longer looking at their products. Do the same for Nvidia and then see how much longer you spend working it all out and then on top of that they have a card for every price point.

Also, it is a binning thing - they want to sell every bit of silly cone and as a result, they will create a product spin off just to sell off some oddly binned GPUs. And they'll sell them under the same model name as other GPUs with different configurations. At this point, I get annoyed.