Microsoft shutting down Mixer, partners with Facebook Gaming

[HEXUS]

Sweetener for the deal for Microsoft is that xCloud will be promoted to 2bn Facebook users.

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[s000m]

So basically Mixer didn't reach their target audience numbers. Who didn't see this happening? All well looks like Shroud, Ninja etc will be returning to Twitch, bet they loved those huge payouts!

[Lord Midas]

I think Mixer is a horrible app. Clunky, slow and user-unfriendly. But now they expect us to create a Facebook account to do streaming stuff.

To be fair I genuinely don't care. I find watching people play video games utterly pointless. I could be doing something more interesting, like actually playing video games.

[philehidiot]

So basically Mixer didn't reach their target audience numbers. Who didn't see this happening? All well looks like Shroud, Ninja etc will be returning to Twitch, bet they loved those huge payouts!

I have no idea what "mixer", "shroud" or "ninja" is/are. I have heard of "twitch" but I'm not sure what it is.

I feel very old.

Damn kids and your music.

[fynxer]

Problem is Microsoft gave up to soon, all these major corp's expect gigantic results in just a couple of years.

I really don't get it, to build a good game streaming platform take many years.

They should have built up on mixer with XBOX Series X, Windows 10 and Project xCloud integration for another five years.

Also regular big tournaments with the most popular games to build a steady user base.

Working with the community to add functions that they want, have most requested feature list and then slow and steady added these features.

They would have had massive amount of users coming in, if you give people what they want or the thing they are missing you will succeed.

[Spud1]

Feel sorry for them, but to be honest....Twitch is pretty much the go-to place for game streaming, and there isn't any decent competition. YouTube's live streaming is still awful to use, facebook live is just not the right market place (and comes with, well, facebook), whereas Twitch...just works.

Ready made audience, heavily gaming focused, good support once you reach affiliate or higher, and since Amazon bought them and added in prime benefits, the ready made market is even bigger.

[MaddogPepper]

I think this is a great move - it's one less distraction and lets them focus on games and the Xbox platform. Why do we need another Twitch? Just partner with Twitch and integrate for people who want to stream games they don't need to have their own version of everything.

Been an Xbox gamer for years, never used Mixer and never been interested in game streaming.

[Corky34]

I have no idea what "mixer"...

That's what i thought, I didn't even know what it was until reading the article, i thought it was some sort of music streaming thing.

[edmundhonda]

Mixer (Beam before they got bought by Microsoft) had one USP over Twitch and that was extremely low latency from streamer to audience. Kind of a huge deal for direct audience participation, but Twitch implemented their own version of it eventually.

Since then it's just been a Twitch clone with far worse name recognition. The % share is probably better, but when your audience is crushed that barely matters.

[rob4001]

I have no idea what "mixer", "shroud" or "ninja" is/are. I have heard of "twitch" but I'm not sure what it is.

I feel very old.

Twitch has now turned into a grooming service for children with their parents credit card lots of girls 'body painting' for money

[3dcandy]

Feel sorry for them, but to be honest....Twitch is pretty much the go-to place for game streaming, and there isn't any decent competition. YouTube's live streaming is still awful to use, facebook live is just not the right market place (and comes with, well, facebook), whereas Twitch...just works.

Ready made audience, heavily gaming focused, good support once you reach affiliate or higher, and since Amazon bought them and added in prime benefits, the ready made market is even bigger.

But at least Youtube streaming isn't capped at 720p or even 360p most of the time...

[Iota]

I find watching people play video games utterly pointless.

In this regard it'll always be YouTube videos for me, generally a guide on how to complete something I can't figure out for the life of me.

[John_Amstrad]

What is this mixer crap? Who are these people? What job it is to be a Fortnite player? OMG, “Something is rotten in the state of Denmark …“

[maxmememax]

Shame, Mixer had some really good tech behind it just no audience

[cheesemp]

I've found gaming streaming useful when I want to play a game but just don't have time to do so. I've just watch videos in bed instead. I'd far rather be gaming but sometimes needs must with small kids... Still never really heard of Mixer. I'm not using facebook gaming thats for sure!