Sapphire intros cost effective Pulse RX 5700 XT BE 8G

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Trims costs by removing LEDs, a new board design, lighter cooling solution etc.

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Read more.

I love it when $399 USD is supposed to be "more affordable"! LMAO. Which planet are you on?

Trying to flush out the last load of chips before the new stuff comes out.

With this Black Edition was the norm, just like MSI's Unify series, less random colour splashes and gamer lights; more serious straight to the point product.

But yeah I do agree anyone buying anything now needs a big discount to get motivated with both GPU companies readying their giant leap new architectures.

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Originally Posted by Ozaron

With this Black Edition was the norm, just like MSI's Unify series, less random colour splashes and gamer lights; more serious straight to the point product.

But yeah I do agree anyone buying anything now needs a big discount to get motivated with both GPU companies readying their small step new architectures.

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Fixed for you ;)

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Originally Posted by [GSV

Trig;304]Trying to flush out the last load of chips before the new stuff comes out.

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Exactly. Just trying to offload, at this price too?

I'd rather wait for the new cards which should be capable of genuine 4I with high fps and all the other new tech, slot if which is a first for AMD.

New cards should in theory be a decent step up.

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Originally Posted by Yoyoyo69

New cards should in theory be a decent step up.

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They will be in price at least ;)

This is what I've been wanting all the vendors to make. Get rid of the 'gamer' fluff (Flashing LEDs, aggressive 'design', etc.), but the hardware remains at the same clocks and sell it at a discount. Then those 'gamers' can get their bling and I can hide the cheaper (Better?) card in my non-windowed case without worrying about making the interior of my case look like some sort of deranged disco.

Here's hoping Sapphire (And everyone else for that matter) can continue this trend with the new cards releasing soon and not just do it as a stunt when off-loading the soon-to-be-retired older cards

That's been the big problem with GPU pricing the last few generations. Whereas in the past, new GPUs replaced old ones at roughly the same price points, now manufacturers want/need to keep their old stock in the channel far longer and rather than discounting, instead price the new products relative to the old ones (ie. it performs better, so it costs more). And so we've moved from premium cards costing circa 500ukp to more than 1000. I can't see the trend reversing unless Intel enter the market with aggressive pricing, and (as a rule of thumb) those words don't normally fit in the same sentence!

I know I always used to buy top-of-the-line for longevity and resell viability. However, the last couple of generations have priced me right out.

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Originally Posted by siu99spj

This is what I've been wanting all the vendors to make. Get rid of the 'gamer' fluff (Flashing LEDs, aggressive 'design', etc.), but the hardware remains at the same clocks and sell it at a discount. Then those 'gamers' can get their bling and I can hide the cheaper (Better?) card in my non-windowed case without worrying about making the interior of my case look like some sort of deranged disco.

Here's hoping Sapphire (And everyone else for that matter) can continue this trend with the new cards releasing soon and not just do it as a stunt when off-loading the soon-to-be-retired older cards

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I don't think even "gamers" like the aggressive gamer designs of GPUs... I mean, look at how Gamer PC cases have moved on to become much sleeker looking things, GPUs still have the same 2012 aesthetic.

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Originally Posted by Irien

However, the last couple of generations have priced me right out.

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I think one fair argument for price hikes will be the growing challenge of smaller nodes, getting to 7nm took some doing; Intel's failed miserably, GloFlo gave up, Samsung aren't there yet. If TSMC aren't charging good money for their wafers right now then I'll eat my hat.

But to excuse all of the difference in price? No amount of ray tracing, tiny node, RGB lit backplated nonsense can explain quite how premium has more than doubled in price over those years, no. NVidia's been taking everyone for a ride and I hope it ends soon.

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Originally Posted by ik9000

I love it when $399 USD is supposed to be "more affordable"! LMAO. Which planet are you on?

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Not everyone is cheap like you.

I'd guess this is sapphire setting the groundwork to keep their margins up ready for massive price drops once the next gen hits.

We're unlikely to see a full stack of RDNA2 at launch, so it'd be usual for AMD to keep the 5700/X as mid range options (like how polaris complemented vega, and ryzen 1XXX is still an option). There's also a medium probability of a 6700/X launch (i.e. refreshed 5700) that this board and cooler could be repurposed for

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Originally Posted by Primey0

Not everyone is cheap like you.

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Sorry who are you? 108 posts in 8 years? Are they all cheap shots at people you don't know? Maybe have a read of the forum rules. You obviously don't spend enough time here to remember them.

The higher prices are natural really .. the value of western Currencys is, in reality, going down. Thus the price of wanted goods, produced o'seas, is higher. The middle class wealth is/has all drained upwards.
BYW its ARGH GB not just RGB.
Not inflation , but shrinkflation . i.e. only 10 fishfingers per packet where before it was 12.
£200 gets you a lower mid GFX card , previously solid mid range.
The rot set in with decimalisation :smiley: