Asus brings AMD Smart Access Memory to Intel platforms

[ik9000]

I would consider myself a "here and now" customer, but they're already ditching functionality from my very expensive 3900x. Justify that one to me AMD?

You are - its all about Zen3 and RX6000 series customers now. Zen2 and RX5000 are "budget" parts now. You are not premium enough for them now,so you better stump up more cash!

but, but I bought windows not apple?!

[CAT-THE-FIFTH]

but, but I bought windows not apple?!

This is the "we are not a budget brand" AMD. This is the same company which screwed over so many people during the Athlon 64 era. Socket 754 and QuadFX were short lived. They told TLB bug Phenom owners to deal with it. AM2 and AM3 platforms had implied support until AMD did "+" versions,and so on. They can be every bit as bad as Intel when they are ahead, in terms of end customer experience(Intel still is crappier behind the scenes). But before they hit the gold run with the Athlon 64,they were all about value,long supported platforms,etc but that was because they were behind.

If AMD ends up matching or beating Nvidia with RDNA3,expect Nvidia to be the "budget brand".

Edit!!

Lets look at how AMD has treated its valued customers this year:
1.)Tried to lock out B450/X470 owners from Zen3,despite implying it would get it and how Intel only did one generation support. Yet did nothing to clarify the situation despite the majority of DIY and OEM sales for the first 12 months of Zen2 being on the 400 series. Even misinformed OEMs such as Schenker about this.
2.)Delayed B550,which meant most mainstream owners were almost locked into one generation,but AMD could PR could spin it differently(because B450/X470 was older),but had to backtrack after a huge backlash.
3.)Forced OEMs to remove PCI-E 4.0 from B450/X470. Made up porkies on how it wouldn't work properly. Yet OEM B450 motherboards(B550A worked fine),and A520/B550 are derivatives of the same older chipset. People who tried the BIOS update were fine. Forces you to buy a new motherboard if you want the feature.
4.)SAM works fine on Intel platforms back to Haswell,but magically AMD tried to imply PCI-E 4.0 was required,but their hand was probably forced by Intel/OEMs who probably realised Intel CPUs even as far back as Haswell worked. But funnily enough the vast majority of Zen owners now can't run it,so "have" to upgrade to Zen3. Forces you to buy Zen3 if you need the new feature(and maybe a new motherboard).
5.)Make Zen3 pricing much higher than previous generations,so they could clear Zen2 stocks at RPP. This is the same ploy Nvidia did with Turing which meant Pascal GPUs sold out at RRP. Make sure Zen3 pricing is very high,meaning people who were locked into the platform now were a captive audience. So either buy a Zen2 CPU at prices closer to RRP(and higher than in the summer),or a higher priced Zen3 CPU if you want or need an upgrade. If you had just got a faster CFL or Cometlake CPU for your gaming system you probably would have spent less by now.
6.)Their PR told people that the RX6000 launch would have more stock than Ampere,and sort of called out Nvidia. Yet what happened in the end?? Nvidia seems to have more stock,and its "easier" to actually get a few closer to RRP.

Intel and Nvidia must be thanking AMD for the free marketing they have delivered to them this year. Its like trying to clutch defeat from the jaws of victory.

[Tabbykatze]

I love reading Cats rants, so fulfilling.

[scaryjim]

That makes no sense to me. Might as well be saying "Ah yes, but yoghurt is fruity." Yes, it is, but wtf has that to do with large memory region mapping???

I'm not entirely sure what you're getting at here? It's an ISA extension that's used directly by the technology in question, so it's got everything to do with it?

[CPGP]

What's it called there? Wondering what to search for.